January 2024 - 4

EDITOR'S LETTER
Hello, January!
It's a new year and we have
several new features to get
your garden center set up for
success in 2024.
I'm thrilled to announce
that Bridget Behe is sharing
her expertise with us in a new
series of articles this year on
Revamping Your Retail. The
first one, focused on merchandising, begins on page 38.
One of my favorite things about the green industry
is that there's always something new in the pipeline
when it comes to plant breeding. On page 14, we're
highlighting the innovative new varieties of annuals,
perennials and even a fruit tree that you'll want to offer
your customers in 2024.
Need some fresh new ideas for your tool displays? On
page 42, three gardening tool and equipment suppliers
share with me their insights on why you need to get
creative when merchandising these products if you
want to increase sales in your garden center.
In case you missed it during the busy fall season,
we have a recap of our roundtable webinar, where
management of our Innovator Award-winning
independent garden centers share their greatest
successes - and surprises. Turn to page 30.
And speaking of innovators, on page 12, Laura
Girbach of Innovator Award recipient KBK Garden
Center discusses how her store uses " out of the box "
thinking to hire and retain staff. If her name sounds
familiar, it's because we've featured her in the 5
Minutes With ... column on the back page. Read it at
lgrmag.com/laura-girbach.
Do your New Year's plans include a trip to the winter
markets? Turn to page 26 to get the scoop on how to
prepare now for a successful buying trip - and a sneak
peek at some of the products you'll see there.
What are you looking forward to in 2024? Drop me a
line at tmcpherson@greatamericanpublish.com.
EDITORIAL
MANAGING EDITOR
CONTRIBUTING EDITOR
EDITORIAL DIRECTOR
ADVERTISING SALES
GROUP PUBLISHER
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Becky Stovall, 616-520-2138
bstovall@greatamericanpublish.com
Deb Carnes, 616-520-2169
dcarnes@greatamericanpublish.com
Kim Baker, 616-520- 2135
kbaker@greatamericanpublish.com
Matt McCallum, 616-520-2133
mmccallum@greatamericanpublish.com
EDITORIAL ADVISORY BOARD
JD Boone
Melissa Frank
Jessie Jacobson
Jennifer Moss
Tiger Palafox
Stan Pohmer
Danny Summers
Dothan Nurseries
Weston Nurseries
Tonkadale Greenhouse
Moss Greenhouses
Mission Hills Nursery
Pohmer Consulting Group
The Garden Center Group
The opinions and views expressed by authors, contributors and advertisers in Lawn &
Garden Retailer do not necessarily reflect those of the editors and publisher. Appearance
in Lawn & Garden Retailer does not constitute endorsement by Great American Media
Services or Lawn & Garden Retailer of the advertiser, its products, or services. Great
American Media Services and Lawn & Garden Retailer accept no responsibility of liability
for the validity or accuracy of information supplied by contributors, vendors, advertisers,
or advertising agencies. Great American Media Services and Lawn & Garden Retailer do
not make any claims or guarantees as to the accuracy or validity of information supplied
by contributors, vendors, advertisers or advertising agencies.
@LGRmag
Teresa McPherson, MANAGING EDITOR
616-520-2163 | tmcpherson@greatamericanpublish.com
@lgrmag
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lgrmag.com/january2024 to learn more about the
companies and products featured in the issue.
4 | LAWN & GARDEN RETAILER | JANUARY 2024
Jolan Godfrey, 616-520-2148
jgodfrey@greatamericanpublish.com
Alexa Armstrong, 616-520-2174
aarmstrong@greatamericanpublish.com
Amanda Mackey, 616-520-2157
amackey@greatamericanpublish.com
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tmcpherson@greatamericanpublish.com
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Winner of 2010, 2012, 2014, 2017 and 2018 EDDIE awards for Best Full Issue
http://www.lgrmag.com/laura-girbach http://www.lgrmag.com/january2024

January 2024

Table of Contents for the Digital Edition of January 2024

Editor's Letter
Table of Contents
AmericanHort
Headlines
Calendar
Innovative Ideas: Creating a Team culture
Green Goods: New Varieties for 2024
Showcase: Miniature and Indoor Gardening
Garden Gifts: Prepare Now for Market
Garden Gifts: Gift Market Lookbook
Management: Cultivating Innovation in the Garden Center
Showcase: Garden Accents & Décor
Merchandising: Revamp Your Retail Series Merchandising
Merchandising: Give Your Tool Display a Tune-Up
Consumer Trends: 2024 Gardening Outlook Infographic
Showcase: Apparel & Accessories
Marketplace
Ad Index
5 Minutes With ...: Michael Fiore
January 2024 - 1
January 2024 - 2
January 2024 - 3
January 2024 - Editor's Letter
January 2024 - 5
January 2024 - Table of Contents
January 2024 - 7
January 2024 - AmericanHort
January 2024 - 9
January 2024 - Headlines
January 2024 - Calendar
January 2024 - Innovative Ideas: Creating a Team culture
January 2024 - 13
January 2024 - Green Goods: New Varieties for 2024
January 2024 - 15
January 2024 - 16
January 2024 - 17
January 2024 - 18
January 2024 - 19
January 2024 - 20
January 2024 - 21
January 2024 - 22
January 2024 - 23
January 2024 - Showcase: Miniature and Indoor Gardening
January 2024 - 25
January 2024 - Garden Gifts: Prepare Now for Market
January 2024 - Garden Gifts: Gift Market Lookbook
January 2024 - 28
January 2024 - 29
January 2024 - Management: Cultivating Innovation in the Garden Center
January 2024 - 31
January 2024 - 32
January 2024 - 33
January 2024 - 34
January 2024 - 35
January 2024 - Showcase: Garden Accents & Décor
January 2024 - 37
January 2024 - Merchandising: Revamp Your Retail Series Merchandising
January 2024 - 39
January 2024 - 40
January 2024 - 41
January 2024 - Merchandising: Give Your Tool Display a Tune-Up
January 2024 - 43
January 2024 - 44
January 2024 - 45
January 2024 - 46
January 2024 - 47
January 2024 - Consumer Trends: 2024 Gardening Outlook Infographic
January 2024 - 49
January 2024 - Showcase: Apparel & Accessories
January 2024 - 51
January 2024 - Marketplace
January 2024 - 53
January 2024 - 54
January 2024 - 55
January 2024 - 56
January 2024 - 57
January 2024 - 58
January 2024 - 59
January 2024 - 60
January 2024 - 61
January 2024 - 62
January 2024 - 63
January 2024 - Ad Index
January 2024 - 65
January 2024 - 5 Minutes With ...: Michael Fiore
January 2024 - 67
January 2024 - 68
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https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2024
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https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2024
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