January 2024 - 43

MERCHANDISING
CARDS * BOXED NOTES * MAGNETS
motion injuries. Thanks to these two features and a
carbon steel blade that can be sharpened, we have seen
the Felco 322 product grow rapidly.
Heidi Dramm Becker, senior vice president and
family owner, Dramm: We are definitely seeing a move
(back) to valuing quality, well-made products. Quality
matters, especially with money getting tighter. Buyers
are conveying that people are looking to spend their
money on products that will last - to spend wisely and
waste less.
On that note, there is also a trend toward
environmental awareness and conservation. We've found
that people are more aware of the value of actually
using the shut-off when watering. Dramm offers several
different handles and shut-offs so that people can
choose the most comfortable grip when stopping and
starting the flow of water. We have always prioritized
quality in how we make our products. In addition, we
stand behind our products with a very good customer
service team of three, in Manitowoc, Wisconsin, who
will help if something goes wrong.
Greg Niewold, owner, Power Planter: We're seeing
a humongous trend toward DIY-type folks for a couple
of reasons: One is social media influencers because
everybody sees what they're doing and wants to do it,
too, which is great. I also think the economy is starting
to cause people to want to do something themselves.
Why would you want to pay the mom-and-pop store
or somebody else to do the premade for you? People
are finding out that doing the premade on your own is
kind of fun and rewarding. So I think useful tools and
equipment there is a trend upward overall.
We're also now manufacturing a product called
GroundGrabba for an Australian company. They make
[drill-in ground anchor stakes] a lot like our augers, both
of which use a cordless drill to install. They have been
using them for tents and solar panels and airplanes ...
you name it. I told him that, all too often in the hort
industry, everybody uses a plastic stake for a tree and
then the stake breaks off and we leave plastic in the
ground. So it's a very reusable solution for that - and
you can use it anywhere you need such an apparatus. It's
very multipurpose.
L&GR: Do you provide fixtures/displays for your
products? How do garden centers use them?
Amberg: Felco provides many types of merchandising
support. This includes traditional standing displays,
mounted displays, locking cabinets and counter displays.
Merchandising your premium product lines is key to
communicating to your customer base the level of
product you are offering. We also offer inline headers for
slate and peg walls for easy callout of the brand.
On top of displays, Felco also offers a few unique
educational displays to help promote customer education
and product knowledge. These include " Try-Me Units, "
which are a small collection of our best-selling pruners
LGRMAG.COM | 43
BEAUTIFUL
SALES BUILDERS
Fixtures are FREE with product purchase
sales@cardthartic.com | 800.814.8145
http://www.cardthartic.com http://www.LGRMAG.COM

January 2024

Table of Contents for the Digital Edition of January 2024

Editor's Letter
Table of Contents
AmericanHort
Headlines
Calendar
Innovative Ideas: Creating a Team culture
Green Goods: New Varieties for 2024
Showcase: Miniature and Indoor Gardening
Garden Gifts: Prepare Now for Market
Garden Gifts: Gift Market Lookbook
Management: Cultivating Innovation in the Garden Center
Showcase: Garden Accents & Décor
Merchandising: Revamp Your Retail Series Merchandising
Merchandising: Give Your Tool Display a Tune-Up
Consumer Trends: 2024 Gardening Outlook Infographic
Showcase: Apparel & Accessories
Marketplace
Ad Index
5 Minutes With ...: Michael Fiore
January 2024 - 1
January 2024 - 2
January 2024 - 3
January 2024 - Editor's Letter
January 2024 - 5
January 2024 - Table of Contents
January 2024 - 7
January 2024 - AmericanHort
January 2024 - 9
January 2024 - Headlines
January 2024 - Calendar
January 2024 - Innovative Ideas: Creating a Team culture
January 2024 - 13
January 2024 - Green Goods: New Varieties for 2024
January 2024 - 15
January 2024 - 16
January 2024 - 17
January 2024 - 18
January 2024 - 19
January 2024 - 20
January 2024 - 21
January 2024 - 22
January 2024 - 23
January 2024 - Showcase: Miniature and Indoor Gardening
January 2024 - 25
January 2024 - Garden Gifts: Prepare Now for Market
January 2024 - Garden Gifts: Gift Market Lookbook
January 2024 - 28
January 2024 - 29
January 2024 - Management: Cultivating Innovation in the Garden Center
January 2024 - 31
January 2024 - 32
January 2024 - 33
January 2024 - 34
January 2024 - 35
January 2024 - Showcase: Garden Accents & Décor
January 2024 - 37
January 2024 - Merchandising: Revamp Your Retail Series Merchandising
January 2024 - 39
January 2024 - 40
January 2024 - 41
January 2024 - Merchandising: Give Your Tool Display a Tune-Up
January 2024 - 43
January 2024 - 44
January 2024 - 45
January 2024 - 46
January 2024 - 47
January 2024 - Consumer Trends: 2024 Gardening Outlook Infographic
January 2024 - 49
January 2024 - Showcase: Apparel & Accessories
January 2024 - 51
January 2024 - Marketplace
January 2024 - 53
January 2024 - 54
January 2024 - 55
January 2024 - 56
January 2024 - 57
January 2024 - 58
January 2024 - 59
January 2024 - 60
January 2024 - 61
January 2024 - 62
January 2024 - 63
January 2024 - Ad Index
January 2024 - 65
January 2024 - 5 Minutes With ...: Michael Fiore
January 2024 - 67
January 2024 - 68
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https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
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https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
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https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
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