January 2024 - 44

MERCHANDISING
locked onto a museum-quality display piece, that
allow customers to try tools in the set to feel the Felco
difference, as well as picking the best tool for their hand
size. These displays also offer IGCs that struggle with
theft to provide a locked demo set of tools that cannot be
removed from the tester. In addition to this, a hand sizer
is also available to allow customers to find which tools
will fit them best.
Becker: We do! How do garden centers use them? They
use them in any way they see fits best in their particular
space. The beauty of our displays are that they are
rolling, so they can be moved around. The most effective
placement we have seen is inside the greenhouse at
the end of a row of benches - right there next to the
bedding plants. You can even coordinate your Rainwand
or cutting tool with the color scheme of your annuals!
We also have counter displays for cutting tools -
compact and regular shears and bypass shears. This is
something your customers might not think about needing
until they see it, while waiting in line or at the counter.
Niewold: We have freestanding P.O.P. and we also
have a shelf or countertop display, and most garden
centers use them accordingly. The key is placement. I
tell every garden center, every distributor of our augers,
anybody that listens, that, if you stick our products next
to trowels and shovels, they will sit next to trowels and
shovels. If you put them where somebody with a cart or
basket full of plants is going to see it with the P.O.P. that
shows any average Joe [using it], then the light bulb
goes off.
There's a garden center not far from us that had
a terrible experience with Power Planters. When he
bought some, I had the placement conversation with
him, and then he stuck them in his " tool shed, " as he
called it, in the garden center. I talked to him a few
times and told him, " You have to put them out there.
They're next to trowels, next to sprinklers, and you have
to move them. " He finally, begrudgingly moved them
to where I said to and now he goes through five or six
displays in a year.
A Dramm mobile display positioned
with plant materials. Photo courtesy
of Dramm.
L&GR: What tips or ideas do you have for IGCs
to merchandise tools and/or equipment?
Amberg: Dribble before you dunk; fundamentals
are key. Yes, it's basketball verbiage, but I find it true
for many of our IGC customers. Start by doing simple
44 | LAWN & GARDEN RETAILER | JANUARY 2024

January 2024

Table of Contents for the Digital Edition of January 2024

Editor's Letter
Table of Contents
AmericanHort
Headlines
Calendar
Innovative Ideas: Creating a Team culture
Green Goods: New Varieties for 2024
Showcase: Miniature and Indoor Gardening
Garden Gifts: Prepare Now for Market
Garden Gifts: Gift Market Lookbook
Management: Cultivating Innovation in the Garden Center
Showcase: Garden Accents & Décor
Merchandising: Revamp Your Retail Series Merchandising
Merchandising: Give Your Tool Display a Tune-Up
Consumer Trends: 2024 Gardening Outlook Infographic
Showcase: Apparel & Accessories
Marketplace
Ad Index
5 Minutes With ...: Michael Fiore
January 2024 - 1
January 2024 - 2
January 2024 - 3
January 2024 - Editor's Letter
January 2024 - 5
January 2024 - Table of Contents
January 2024 - 7
January 2024 - AmericanHort
January 2024 - 9
January 2024 - Headlines
January 2024 - Calendar
January 2024 - Innovative Ideas: Creating a Team culture
January 2024 - 13
January 2024 - Green Goods: New Varieties for 2024
January 2024 - 15
January 2024 - 16
January 2024 - 17
January 2024 - 18
January 2024 - 19
January 2024 - 20
January 2024 - 21
January 2024 - 22
January 2024 - 23
January 2024 - Showcase: Miniature and Indoor Gardening
January 2024 - 25
January 2024 - Garden Gifts: Prepare Now for Market
January 2024 - Garden Gifts: Gift Market Lookbook
January 2024 - 28
January 2024 - 29
January 2024 - Management: Cultivating Innovation in the Garden Center
January 2024 - 31
January 2024 - 32
January 2024 - 33
January 2024 - 34
January 2024 - 35
January 2024 - Showcase: Garden Accents & Décor
January 2024 - 37
January 2024 - Merchandising: Revamp Your Retail Series Merchandising
January 2024 - 39
January 2024 - 40
January 2024 - 41
January 2024 - Merchandising: Give Your Tool Display a Tune-Up
January 2024 - 43
January 2024 - 44
January 2024 - 45
January 2024 - 46
January 2024 - 47
January 2024 - Consumer Trends: 2024 Gardening Outlook Infographic
January 2024 - 49
January 2024 - Showcase: Apparel & Accessories
January 2024 - 51
January 2024 - Marketplace
January 2024 - 53
January 2024 - 54
January 2024 - 55
January 2024 - 56
January 2024 - 57
January 2024 - 58
January 2024 - 59
January 2024 - 60
January 2024 - 61
January 2024 - 62
January 2024 - 63
January 2024 - Ad Index
January 2024 - 65
January 2024 - 5 Minutes With ...: Michael Fiore
January 2024 - 67
January 2024 - 68
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