July 2020 - 10

HEADLINES/CALENDAR
color, we're confident this Plant of the Decade at the RHS
Chelsea Flower Show will become a favorite for many home
gardeners in North America. "
Growers can expect the first plants to become available in
fall 2021.
For more information, visit www.conceptplants.com.
Bailey Hires Consumer Brands
Representative
Bailey has announced that Heather Poire is joining the
brand management team in the newly created role of brand
representative, supporting Bailey's consumer brands: Endless
Summer Hydrangeas, First
Editions Shrubs and Trees,
and Easy Elegance Roses.
Poire will serve as a
dedicated advocate for
independent garden centers,
ensuring they have the
marketing resources and
tools necessary to drive
consumer sales.
" I am thrilled to transition
into this role so that I can
help connect the dots
between Bailey's Consumer
Brands, our licensed Network
Growers, and independent
retailers, " says Poire. " We
have developed, and will
continue to provide, a deep well of resources for garden centers
to increase sell through and profitability. And I'm excited for
the opportunity to dedicate my focus to this full time. "
Poire started at Bailey over eight years ago as a territory sales
representative in the Northeast region of the United States.
Prior to joining that, Poire has industry experience leveraging
brands in garden centers, ensuring their employees have the
training and tools necessary to sell those products.
" Heather's energy, enthusiasm, and experience connecting
retailers, growers, and brands is a natural next step for us, "
says Brand and Business Development Manager Natalia Hamill.
" We've been working with Heather as a sounding board for
various retail programs previously, so we are thrilled to have
her on board full time as a bridge builder between garden
centers and our consumer brands' Network Growers. "
Poire can be reached at heather.poire@baileynurseries.com.
M&M Wintergreens Introduces
American Hope Wreath
M&M Wintergreens Inc. recently introduced The American
Hope Wreath, a signature wreath symbolizing the American
fight against COVID-19.
The wreath is designed so that the components represent
various aspects of the American fight against COVID-19. The
wreath starts with a Noble Fir base which creates a strong,
firm foundation...much like our country. On top of the Noble
Fir, are sprigs of Manzanita, which are spread out around the
wreath to represent the social distancing guidelines. Finally,
10 | LAWN & GARDEN RETAILER | JULY 2020
in the center of the wreath, is a ring of faux berries and cones
that are placed so that they are intentionally touching which
demonstrates the unity of the American people in the fight
against the virus.
A video was created that customers can share on their
social media networks to help promote the sale of this
wreath to consumers. This video can be viewed here:
https://youtu.be/Q4roa8KFfeY
M&M Wintergreens Inc. will be donating $1 for every
American Hope Wreath sold to the following four charities:
Feeding America, No Kid Hungry, Meals on Wheels America,
and Love for The Elderly. In addition, they will be placing a
poll on their Facebook business page where retailers and
consumers alike can place their vote as to which organization
should receive this donation. The poll will be located
here: www.facebook.com/mmwintergreensinc/.
For more information, contact Shannon Kuhrt at
216.398.1288 or shannon@wintergreens.com.
Syngenta Names Schermer Head of
Flowers Business
Syngenta Flowers has announced that Michael Kester
will retire as its global head at the end of 2020 after 42
years with the company.
Mark Schermer has been
appointed as his successor
effective Sept. 1.
Michael Kester has
spent his entire career
with Syngenta. He has held
senior roles in the Crop Protection business in Africa, Germany,
Argentina and Japan. He then led the Vegetable Seeds business
in Europe, Africa and Middle East, and subsequently the
Syngenta organization in Benelux. In the last three years as
head of Syngenta Flowers, he has built a strong foundation for
the future growth of Syngenta's Flowers business.
" I would like to thank Michael for his outstanding contribution
to Syngenta and to agriculture, " said Matthew Johnston, Head
Vegetable Seeds and Flowers at Syngenta. " In the last three
years, Michael has led the transformation of our Flowers
business, delivering sales growth and leading three strategic
acquisitions to further strengthen our world-leading Flowers
portfolio. I'd like to thank Michael for his leadership and
partnership and wish him a very long and happy retirement. "
Mark Schermer joined Syngenta in January 2018 as Head
Flowers Marketing for Europe, and then was appointed
Head of Flowers Europe in May 2019. Mark has successfully led
the transformation of the Flowers marketing and commercial
organizations in the region and brings significant leadership
experience in the flowers industry to his new role. Mark will be
based at Syngenta's global Seeds office in Downers Grove, Illinois.
Organic Tree Grower Joins Bower &
Branch
Bower & Branch has announced the addition of Raemelton
Farm in Frederick County, Maryland, to the grower network.
Raemelton Farm is reportedly the first and only USDA Certified
Organic Tree Grower in the industry.
http://www.conceptplants.com https://www.youtu.be/Q4roa8KFfeY http://www.facebook.com/mmwintergreensinc/

July 2020

Table of Contents for the Digital Edition of July 2020

July 2020 - 1
July 2020 - 2
July 2020 - 3
July 2020 - 4
July 2020 - 5
July 2020 - 6
July 2020 - 7
July 2020 - 8
July 2020 - 9
July 2020 - 10
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https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-july-2022
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https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2019
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