July 2020 - 12

HEADLINES/CALENDAR
Don Eaton, founder and CEO of EdenGrene, dba Bower
& Branch, says he believes strongly that certified organic
production will play an important role in the future of the
green industry.
" Growers must step away and study closely their individual
impact on local environments, as well as the impact on other
environments where our plants are sold and planted, " said
Eaton. " How we grow, what we grow, what inputs are used and
how we package will all be, and should be, challenged by each
of us in the coming years. Bower & Branch is supporting our
network growers today by providing product value positions,
sales channels and consumer accessibility for environmentally
beneficial plants.
" Programs like Audubon's Plants for Birds, being introduced
nationally through Bower & Branch, will benefit greatly from
courageous and forward-thinking growers and retailers who
are committed to being pioneers and leaders in the new
green industry being defined online and in the landscape. "
" We're thrilled to move our trees through an entirely
new sales channel. Giving retail consumers direct access
to our diverse pallet of sustainably grown plants is great
for everybody, " said Steve Black, owner and operator of
Raemelton Farm, speaking on the benefits of joining Bower
& Branch.
" By offering a diverse set of ornamental, fruit, and native
trees through Bower & Branch, we can help consumers pick
the tree they really want, not just what's available in their
local area. Organic agriculture is growing at a fantastic rate-
especially non-food organic. Being able to offer our USDA
Certified Organic trees directly to consumers who prefer to
shop organic is a huge step forward, " states Black.
Through 2020 and 2021, Bower & Branch will make available
the widest range of SKU's online to landscapers and consumers
all over the country. With the partnership with Ramelton,
USDA organic trees will be available exclusively on www.
bowerandbranch.com beginning Fall 2020.
For more information on Raemelton Farm, visit raemelton.com.
Summer Atlanta Market Makes
Changes for COVID-19
Atlanta Market kicks off an unprecedented summer market
season with new dates and a modified format that will allow
retailers and designers to source needed new product during
their recovery from the COVID-19 crisis. The 2020 summer
market will be staged Aug. 13-18 at AmericasMart Atlanta,
with buying across its complete product collection alongside
introduction of new enhanced safety protocols.
" With renewed strength and focus, we are moving forward
to help our community get back to business, " said Bob
Maricich, International Market Centers CEO. " While it is going
to feel like a different type of market in Atlanta, the purpose
remains the same: to connect the right buyers and the right
sellers at the right time. "
Guided by buyer sentiment, the Summer market's
educational programming and trend presentations will be
presented exclusively online for 2020. In the months leading
up to market, Atlanta Market will present educational webinars
that emulate at-market seminars.
12 | LAWN & GARDEN RETAILER | JULY 2020
From safety protocol to trends talks and social media
training, buyers will be ready to arrive at market with
all necessary information to have a safe and productive
experience.
During market, Atlanta Market will take to social media
to present daily videos featuring showrooms, temporary
exhibitors, safety policies and campus tours. A full
schedule of virtual programming will be announced in
the coming weeks.
A highlight of the pre-market programming is the next
season of Atlanta Market's signature Shop the Show program,
which will introduce five new themes that are especially
relevant in times of social distancing - " The Art of Home, "
" Cozy Up at Home, " " Do Your Home Work, " " Kitchen Comforts "
and " Retail Revival " - with blog posts, look books and social
media posts.
" Shop the Show: Alumni at Home Edition " will feature 10+
participants from the past four Shop the Show seasons who
will share the new products that are inspiring them for the
upcoming season and showcase how they have incorporated
the trends, brands and products they discovered at Atlanta
Market into their projects, stores and lives. Content will be
shared at AmericasMart.com/ShoptheShow.
For more information, visit AtlantaMarket.com.
CALENDAR
July 11-14
Cultivate'20 Virtual
www.cultivatevirtual.org
July 27-Aug. 7
Michigan Garden Plant Tour
Various sites in Michigan
www.canr.msu.edu/planttour/index
July 28-29
The National Lawn & Garden Show
Dallas, Texas
www.nlgshow.com
Sept. 13-15
Arett Sales Open House
Atlantic City, New Jersey
www.arettopenhouse.com
Sept. 15-17
International Floriculture Expo
Miami Beach, Florida
www.floriexpo.com
* With the ongoing COVID-19 situation, please
check websites for any schedule changes.
http://www.AmericasMart.com/ShoptheShow http://www.AtlantaMarket.com http://www.cultivatevirtual.org http://www.bowerandbranch.com http://www.raemelton.com http://www.canr.msu.edu/planttour/index http://www.nlgshow.com http://www.arettopenhouse.com http://www.floriexpo.com

July 2020

Table of Contents for the Digital Edition of July 2020

July 2020 - 1
July 2020 - 2
July 2020 - 3
July 2020 - 4
July 2020 - 5
July 2020 - 6
July 2020 - 7
July 2020 - 8
July 2020 - 9
July 2020 - 10
July 2020 - 11
July 2020 - 12
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https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
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https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
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https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
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