July 2020 - 40

ACCENTS AND DÉCOR
From a supplier standpoint, this has always been our most
difficult challenge, as often there isn't enough real estate for
eye-catching graphics to help tell the story and you are left
to hope the consumer knows from experience what the item
is and does.
Typically, independent retailers that do big business in solar
lighting are those who create a dark area or space in their store
to demonstrate the lighting effect of the products they carry.
It's the sizzle that sells the steak, as we like to say. If done
properly, the volume potential and return is phenomenal!
Decorative Products for Outdoor Entertainment
As a supplier of environmentally friendly and sustainably
produced decorative garden products for nearly 40 years,
Echo Valley is uniquely positioned to take advantage of this
shift in consumer buying habits. Nowhere is this more evident
than the products being introduced for the 2021 season.
We are returning to our hand-blown glass roots in a big
way and are delving deeper with our offering of art glass
accents for the home, yard and garden. Many of the soonto-be-released
items feature our new multicolor, translucent
Aurora glass, which is unlike anything previously seen in the
market. Nearly all these designs incorporate a captivating
solar lighting feature making them equally enjoyable at night.
To meet consumer demand for sustainably produced, ecofriendly
outdoor lighting products, we are expanding our popular
Lumisphere (natural fiber) lantern line to include a collection
of burnished wicker pendants that are similarly rustic to our
rattan series, yet are even more stunning and beautiful at night!
Our Edi-Sol lanterns have added several models touching upon
vintage, contemporary and steampunk (industrial) themes.
The new styles are a welcome departure from anything we've
previously done and nicely round out the current range.
With the growth in outdoor entertaining, our EchoFlame
accent fireplace and accessories line has the most untapped
potential of all our product categories. Introduced last year,
the response from retailers and consumers has been extremely
positive. Independent garden centers were first to embrace the
product and they've been rewarded for their trust in the form
of strong sell-throughs and repeat purchases of our certifiedsafe,
EchoFlame gel fuel. We are looking to grow and expand
the line by introducing three distinct glazed ceramic appliances
to our current collection, in addition to a gothic, multi-section
steel torch that is available for purchase now.
To be successful in the post-pandemic retail marketplace
requires manufacturers and retailers to cater to the
expectations of the current generation of consumers who
are looking to be part of something larger than themselves
and feel vested in the businesses they support. Companies
selling compelling, environmentally friendly and sustainably
produced products that address the needs of these shoppers
stand to be the biggest winners.
Michael Bodo is vice president of sales at Echo Valley. Contact
him at 734.668.8166 or visit www.echovalley.com.
Circle 123
40 | LAWN & GARDEN RETAILER | JULY 2020
http://www.echovalley.com

July 2020

Table of Contents for the Digital Edition of July 2020

July 2020 - 1
July 2020 - 2
July 2020 - 3
July 2020 - 4
July 2020 - 5
July 2020 - 6
July 2020 - 7
July 2020 - 8
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https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2024
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https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-july-2022
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https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
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https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2019
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