June 2020 - 4

CONTENTS
JUNE 2020 | VOLUME 19 | NUMBER 6
Cover photo
provided by
Shutterstock
(www.
shutterstock.
com).
DEPARTMENTS
20 A Training Map for Uncharted Territory
06 Editor's Letter
08 Headlines/Calendar
20 Dirty Secrets
A Training Map for Uncharted
Territory
By Christina Salwitz
28
Using Social Media Effectively
During Uncertain Times
FEATURES
MARKETING
Quick and Easy Marketing
Solutions for Garden Centers
Marketing experts offer tips to help
your retail location stand out.
By Joe Tacosik
Understanding Millennials
from the Millennial Perspective
Proper communication will allow
you to earn and maintain millennials'
business for the long term.
By Ryan McEnaney
MANAGEMENT
Lead Like the Mouse
Learn about some of " the Disney
difference " techniques that
independent garden centers can
apply to their stores.
By Russell Clayton
18
30
24
Selling More Pots
and Planters
SOCIAL MEDIA
Using Social Media Effectively
During Uncertain Times
Now more than ever, garden
centers must provide frequent,
dynamic and reassuring social
media content.
By Grace Hensley
26 MERCHANDISING
Selling More Pots and Planters
Differentiate your store by offering
quality, out-of-the-ordinary
products.
By John Hanesworth
4 | LAWN & GARDEN RETAILER | JUNE 2020
30
In This Issue:
Farmers' Markets
Kids Gardening
Promoting Pollinators
1 | LAWN & GARDEN RETAILER | JANUARY 2020
MAY 2020 | LGRMAG.COM
LGRMAG.COM | 1
Miss our May Issue?
It's now available to view on lgrmag.com
28
22 Product Focus
Exterior Design
32 Pohmer On ...
A Challenging Journey...
By Stan Pohmer
36 Marketplace
40 Ad Index
42 5 Minutes with ...
Stephen Barlow, Barlow's
By Teresa McPherson
Expanding Your
Vegetable Offerings
http://www.LGRMAG.COM http://www.LGRMAG.COM http://www.lgrmag.com

June 2020

Table of Contents for the Digital Edition of June 2020

June 2020 - 1
June 2020 - 2
June 2020 - 3
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June 2020 - 6
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