May 2021 - 14

MARKETING
Why You Should Consider
a CSA Program
Miller Plant Farm offers a full line of vegetables and fruits, as well as add-ons, including
free-range eggs, local Amish-made cheese and their own cut flower bouquet option.
Community-supported agriculture (CSA) programs can bring customers into your store and
allow you to retain staff - especially during typically slower months. Read on to find out
how three independent garden centers that offer a CSA program are benefitting.
By Teresa McPherson
L&GR: When and why did you decide to set up a CSA?
Emily L. Harvey, manager, Harvey's Farm & Garden
Center, Westborough, Massachusetts: We started offering
our CSA program in 2014 after realizing there was a demand
for one. We had many customers who loved our produce that
would ask if we offered one or suggested that we offer one. I
remember doing a casual poll in our email newsletter and on
Facebook to gauge interest and had an immediate response
and wait list so we knew there was an opportunity there.
14 | LAWN & GARDEN RETAILER | MAY 2021
David Miller, fourth-generation farmer and president of
Miller Plant Farm, York, Pennsylvania: The first year of our
CSA program was 2012. We opened our new retail garden
center in 2011 and then had a facility that was able to handle
the customer traffic. Miller Plant Farm is a century farm and
had been growing vegetables for many years. The CSA was
a way to create cash flow in a normally slow time of year
(December-March). 90% of the shares are picked up at the
garden center so it guaranteed customer traffic every week

May 2021

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