Thrive Guide - 2022 - 25

CONSUMER TRENDS
are predicted to surpass that
in 2022.
" Over 50% of cut flowers
are purchased at the grocery
store, " Dubow says. " Think
about the sales we could
attract if garden retailers set
up cut flower stations. "
To capitalize on the cut
flower trend, promote potted
flowering plants, teach
customers the best flowers
for cutting gardens, and host
flower arranging workshops.
An added benefit of this
trend is increased plant sales
because consumers want to
buy the plants they see in
their bouquets.
research, fundraising and the
creation of extinction gardens.
" Your business can provide
New research shows that
one in five of the world's plants
- 4,400 in the U.S. - are at
risk of extinction. Plants -
and their incredible diversity
- make life possible. This is
why there will be a demand
for a renewed focus to prevent
further plant extinctions.
Gardens such as Mt. Cuba
Center in Delaware have led
conservation efforts with
key education to customers as
well, " Dubow says. " Teach them
how certain activities can harm
or help extinct plants. You'll
be surprised how some of the
plant parents flexing on social
media will be easy to bring into
the conservation fold. "
Awareness and observation
over time will help people
develop their keen eye and save
wild plants.
representing the first sign of
spring, renewal and rebirth.
" Green is optimistic,
rejuvenating, invigorating,
upbeat, and - importantly
- inspired by nature, " Dubow
says. " Use this trending color
in biophilic design elements
in offices, work it into shades
of new collections, and
merchandise with pillows,
containers, or accessories. "
Garden Media Group
The most anticipated trend
each year is the hue that's
catching the consumer's eye.
This year the color is clover,
ignites buzz for clients, offers
innovative public relations
campaigns, and secures
top media placements and
partnerships. The boutique PR
and marketing firm is known
as the best in the home,
garden, horticulture, outdoor
living, and lawn and landscape
industries. The annual Garden
Trends Report is one of the
most published garden studies
in trade and consumer news.
Visit www.gardenmediagroup.
com for more information.
LGRMAG.COM | 25
http://www.gardenmediagroup http://www.LGRMAG.COM

Thrive Guide - 2022

Table of Contents for the Digital Edition of Thrive Guide - 2022

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