March/April 2022 - 4

EDITOR'S LETTER
A collective mission:
Sustainability, profitability
I
t was one year ago this March that
Great American Media Services added
National Nut Grower to its lineup of
specialty agriculture magazines. In that year,
we've seen quite a bit happen: California
standing almond acreage increased by over
100,000 acres, the U.S. exported 5 million
more pounds of pistachios than the year
prior, the West had little to no water, fertilizer
costs skyrocketed, the industry has seen
increased global competition, and the alarms started to sound
when the industry couldn't get its products to ports.
But we've also seen an increase in environmental awareness,
Crystal Nay
Managing Editor
alongside a collective mission of sustainability while still
remaining profitable.
It's not always by choice, either.
Trends, regulations and prices to growers help determine
farming decisions, and hidden opportunities to increase
profitability can unexpectedly arrive by force. For example,
some growers have tried nearly everything there is to try
in order to improve soil health, until landing on a practice
that still gets passively dismissed even though it continues to
prove its effectiveness - cover cropping. Prescriptive cover
cropping (Page 6) takes it a step further with custom seed
mixes ideal for specific goals, helping to rebalance an orchard
and decrease input costs. The inability for growers to get
their hands on some of their go-to products due to supply
chain issues or tripled costs (Page 12) may force their hand
into trying something new (a scary endeavor, indeed), but
with favorable results that change the way that field is farmed
moving forward. There is also increased value being uncovered
in orchard waste (Page 26), and one day might even end up as a
key ingredient in people's favorite snacks.
There are no hard and fast rules in farming, but whatever they
are, they are changing. Sustainability is paramount in shaping
this next era of farming, and National Nut Grower will continue
to share with readers the tools available for this journey.
www.nationalnutgrower.com
EDITORIAL
Managing Editor Crystal Nay, 616-520-2151
cnay@greatamericanpublish.com
Contributing Editor Gary Pullano, 616-520-2144
gpullano@greatamericanpublish.com
Editorial Director Tim Hodson, 616-520-2161
thodson@greatamericanpublish.com
ADVERTISING SALES
Associate Publisher Greg Sebel, 616-520-2146
gsebel@greatamericanpublish.com
Associate Publisher Andrea Schafer, 616-520-2139
aschafer@greatamericanpublish.com
Vice President & Gerry Bogdon, 616-520-2150
Group Publisher gbogdon@greatamericanpublish.com
PRODUCTION
Client Success Kim Meyers, 616-520-2137
Representative kmeyers@greatamericanpublish.com
Senior Graphic Designer Stacey Wells, 616-520-2170
swells@greatamericanpublish.com
Creative Director Kristina Howell, 616-520-2168
khowell@greatamericanpublish.com
CIRCULATION
Audience Development Becky Stovall, 616-520-2138
Manager circulation@greatamericanpublish.com
CORPORATE
CEO Matt McCallum
mmccallum@greatamericanpublish.com
COO & CMO Kimberly Baker
kbaker@greatamericanpublish.com
CFO & Director of Deb Carnes, 616-520-2169
Human Resources dcarnes@greatamericanpublish.com
The Magazine: Editorial and advertising offices at Great American Media
Services, P.O. Box 128, Sparta, MI 49345, Phone: 616-887-9008. Printed
six times a year in the U.S.A.
The opinions and views expressed by authors, contributors and
advertisers in National Nut Grower do not necessarily reflect those of
the editors and publisher. Appearance in National Nut Grower does not
constitute endorsement by Great American Media Services or National
Nut Grower of the advertiser, its products, or services. Great American
Media Services and National Nut Grower accept no responsibility
of liability for the validity or accuracy of information supplied by
contributors, vendors, advertisers, or advertising agencies. Great
American Media Services and National Nut Grower do not make any
claims or guarantees as to the accuracy or validity of information
supplied by contributors, vendors, advertisers or advertising agencies.
Copyright 2022.
Subscriptions: Subscriptions are free to qualified U.S. nut growers.
Canada: $30 per year U.S. funds.
International: $30 per year U.S. funds. Single copy and back issues: $6
ISSN 2766-9815
Postmaster: Please send address changes and corrections to:
CIRCULATION,
P.O. Box 318, Lincolnshire, IL 60069.
Reprints: Permission is granted for reprinting material, except for
commercial or advertising purposes, providing National Nut Grower is
given full credit. Call 616-887-9008 regarding reprint information.
4 MARCH/APRIL 2022
http://www.nationalnutgrower.com

March/April 2022

Table of Contents for the Digital Edition of March/April 2022

March/April 2022 - 1
March/April 2022 - 2
March/April 2022 - 3
March/April 2022 - 4
March/April 2022 - 5
March/April 2022 - 6
March/April 2022 - 7
March/April 2022 - 8
March/April 2022 - 9
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