September/October 2024 - 26

AMERICAN PECAN COUNCIL
OUT
BY ANNE WARDEN
CONTRIBUTING EDITOR
T
APC, APPB focus on moving pecans
away from stereotypical holiday role
he American Pecan Promotion Board (APPB) and
American Pecan Council (APC) continue to hear
great feedback on the Unified Pecan Promotion
Plan. This plan includes four initiatives aimed at helping
increase sales volumes and prices for pecan growers and
supply chain partners.
1 2
3
Higher value through nutrition
Expanded demand through
new occasions
Industry readiness through
services strategy
4
Incremental volume
through exports
The second point on that list aims to grow the pecan
industry beyond its traditional role in our holiday culture.
I call this " Christmas in July " for pecans.
We all know that the winter holiday season drives a
large part of the demand for the pecan industry. Pecan pies
and treats are part of the holidays for families everywhere.
26 SEPTEMBER/OCTOBER 2024
That is important for our industry, and certainly
something we will preserve; however, we also want to help
break pecans out of their stereotypical role and expand
demand all year long.
Doing this would encourage more frequent purchases by
consumers for a wider variety of occasions, which can help
increase the value consumers place on pecans and induce
more turnover on grocery store shelves.
Where we are today: rooted in the holidays
Consumer demand for pecans - both in the U.S. and
globally - has grown over the years. However, there is a
notable discrepancy between consumer interest and actual
purchase frequency, especially during non-holiday periods.
This imbalance may contribute to lower prices for
pecans being determined by seasonal fluctuations rather
than reflecting the overall annual demand. To address
this issue and maximize pecan sales throughout the year,
your Unified Pecan Promotion Plan calls for marketing to
increase usage occasions, thereby ensuring more stable
pricing dynamics for pecan growers.
As one grower pointed out to me, " Americans love their
chocolate-covered and candied pecans, " and trust me, so
do I. We don't need to leave the holiday treats behind,
but we can also capitalize on other ways to eat pecans

September/October 2024

Table of Contents for the Digital Edition of September/October 2024

Table of Contents
Editor's Letter
Irrigation and Water Management: Maintaining grove water
AgTech: FIRA Preview
Grower Profile: Rooted in tradition
Processing: Machine evolution
Special Advertising Section
Almond Board of California: Organic, climate-smart, regenerative
American Pecan Council: Breaking out
Advertiser Index and Resources
September/October 2024 - 1
September/October 2024 - 2
September/October 2024 - Table of Contents
September/October 2024 - Editor's Letter
September/October 2024 - 5
September/October 2024 - Irrigation and Water Management: Maintaining grove water
September/October 2024 - 7
September/October 2024 - AgTech: FIRA Preview
September/October 2024 - 9
September/October 2024 - Grower Profile: Rooted in tradition
September/October 2024 - 11
September/October 2024 - 12
September/October 2024 - 13
September/October 2024 - Processing: Machine evolution
September/October 2024 - 15
September/October 2024 - 16
September/October 2024 - 17
September/October 2024 - Special Advertising Section
September/October 2024 - 19
September/October 2024 - 20
September/October 2024 - 21
September/October 2024 - 22
September/October 2024 - Almond Board of California: Organic, climate-smart, regenerative
September/October 2024 - 24
September/October 2024 - 25
September/October 2024 - American Pecan Council: Breaking out
September/October 2024 - 27
September/October 2024 - 28
September/October 2024 - 29
September/October 2024 - Advertiser Index and Resources
September/October 2024 - 31
September/October 2024 - 32
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https://www.nxtbook.com/greatamericanmediaservices/NNG/march-april-2024
https://www.nxtbook.com/greatamericanmediaservices/NNG/january-february-2024
https://www.nxtbook.com/greatamericanmediaservices/NNG/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/NNG/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/NNG/july-august-2023
https://www.nxtbook.com/greatamericanmediaservices/NNG/may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/NNG/march-april-2023
https://www.nxtbook.com/greatamericanmediaservices/NNG/january-february-2023
https://www.nxtbook.com/greatamericanmediaservices/NNG/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/NNG/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/NNG/july-august-2022
https://www.nxtbook.com/greatamericanmediaservices/NNG/may-june-2022
https://www.nxtbook.com/greatamericanmediaservices/NNG/march-april-2022
https://www.nxtbook.com/greatamericanmediaservices/NNG/january-february-2022
https://www.nxtbook.com/greatamericanmediaservices/NNG/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/NNG/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/NNG/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/NNG/winter-2021
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