September/October 2024 - 27
AMERICAN PECAN COUNCIL
throughout the year and advance our
industry together.
To reach our goals, we have two
pathways. One we can undertake now
and one that is a longer-term position
for the industry.
What we're doing now to
grow non-seasonal demand
Today, we need to provide
consumers with an increase
of accessible retail purchase
opportunities - especially outside
of holidays - tied to new usage
occasions. Think snacking, inclusion
in cooking, baking as ingredients, and
nutritious pecan-focused recipes.
A few facts about pecan purchase
behavior today [1]:
* 51% of pecan shoppers choose
pecans for baked goods.
* 42% of pecan shoppers choose
pecans during festive occasions.
* Yet, a new study recently
completed by Arizona State
University found most of these
consumers only purchase pecans
a few times a year. [2]
Pecans have an excellent reputation
for having good taste, which is our
product's driving benefit in the
marketplace today. The second reason
for adding pecans to a shopping cart
is because they are good for cooking
and baking. Lesser known among
consumers, but still important, is the
fact that pecans provide health benefits
and nutritional value.
We have room to grow our health
benefits messaging and we can
do it through targeted marketing
campaigns highlighting the versatility
and health benefits of pecans,
fostering partnerships with retailers
to promote pecans as a staple
ingredient in everyday cooking and
snacking, and exploring innovative
product offerings to appeal to a wider
range of consumers.
Among other tactics, this plan
considers:
* Partnering with national online
retailers like Amazon and Instacart
to drive relevancy and additional
sales online.
* Createing in-store promotions in
grocery chains nationwide to call
out pecans as the snack of choice
NATIONALNUTGROWER.COM 27
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September/October 2024
Table of Contents for the Digital Edition of September/October 2024
Table of Contents
Editor's Letter
Irrigation and Water Management: Maintaining grove water
AgTech: FIRA Preview
Grower Profile: Rooted in tradition
Processing: Machine evolution
Special Advertising Section
Almond Board of California: Organic, climate-smart, regenerative
American Pecan Council: Breaking out
Advertiser Index and Resources
September/October 2024 - 1
September/October 2024 - 2
September/October 2024 - Table of Contents
September/October 2024 - Editor's Letter
September/October 2024 - 5
September/October 2024 - Irrigation and Water Management: Maintaining grove water
September/October 2024 - 7
September/October 2024 - AgTech: FIRA Preview
September/October 2024 - 9
September/October 2024 - Grower Profile: Rooted in tradition
September/October 2024 - 11
September/October 2024 - 12
September/October 2024 - 13
September/October 2024 - Processing: Machine evolution
September/October 2024 - 15
September/October 2024 - 16
September/October 2024 - 17
September/October 2024 - Special Advertising Section
September/October 2024 - 19
September/October 2024 - 20
September/October 2024 - 21
September/October 2024 - 22
September/October 2024 - Almond Board of California: Organic, climate-smart, regenerative
September/October 2024 - 24
September/October 2024 - 25
September/October 2024 - American Pecan Council: Breaking out
September/October 2024 - 27
September/October 2024 - 28
September/October 2024 - 29
September/October 2024 - Advertiser Index and Resources
September/October 2024 - 31
September/October 2024 - 32
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