September/October 2024 - 28

AMERICAN PECAN COUNCIL
consumers. We want to expand pecan presence on menus
so consumers can get a taste of all pecans offer at their
favorite restaurants and help pecan companies and other
food brands expand pecan-based products and packaging.
This could include but is not limited to the following
ideas for growth and innovation:
* Work with foodservice partners to innovate menu
offerings using pecans
* Leverage diet trend information (e.g. plant-based,
keto) to show how pecans easily fit into preferred
menu options for today's consumers
* Work with influential chefs/restaurants to create
adaptable food service recipes
* Deliver research and insights for packaging improvements
* Track competitive packaging landscape and best
practices to share with the entire industry
* Provide concept inspiration and testing for industry
consideration
in the snacking or produce aisle, even if pecans are
still hiding in the baking aisle.
* Partnering with complimentary products (e.g. yogurt)
when pecans can up-level a dish.
Our longer-term plan to grow
everyday demand
Next, we need increased investment in product
innovation through foodservice partnerships and improved
retail packaging to fuel a wider range of options for
Your APPB and APPC team, under my leadership as
your CEO, is taking immediate and long-term steps to break
pecans out of their holiday mold and grow year-long demand.
We are excited about the role nutrition positioning can
play in driving demand with consumers. This is just one of
our four key initiatives to increase pecan sales volume and
price to support a sustainably profitable value chain that
feeds the world.
We value and welcome your feedback
on our Unified Pecan
Promotion Plan
I want to reiterate the values under
which I and your entire APC/APPB
teamwork operate. We are here to be
your trusted partners and be known
for our transparency and accessibility.
I welcome your feedback and thoughts
on the plan detailed in this article. Your
texts, calls or one-on-one visits at a
variety of upcoming shows and meetings
are communications I look forward to.
We are committed to unifying
the industry and taking actions that
support the whole. Like you, we are
driven by excellence and strive for
an increasingly higher return on your
industry investment.
* Accurately and rapidly sorts nuts by size
* Proven in use for walnuts, pecans and chestnuts
* Video available at: www.kerian.com
KERIAN MACHINES INC.
1709 Hwy 81 S, P.O. Box 311, Grafton, N.D. 58237
Phone: (701) 352-0480 * Fax: (701) 352-3776
Web site: www.kerian.com * E-Mail: sales@kerian.com
28 SEPTEMBER/OCTOBER 2024
Anne Warden is the CEO for American
Pecan Council and American Pecan
Promotion Board. For more information
on the American Pecan Council, visit
americanpecan.com. For more information
on the American Pecan Promotion Board,
visit eatpecans.com.
[1] Euromonitor. Pecan Market Analysis. July 2023.
[2] Grebitus, C. and K. Fuller (2023). Increasing
Demand and Willingness-to-Pay for ArizonaGrown
Pecans. Project Report.
http://www.kerian.com http://www.americanpecan.com http://www.eatpecans.com
September/October 2024

Table of Contents for the Digital Edition of September/October 2024
