July/August 2022 - 7

TOMATOES
PROFILES
 Left, the husband-wife team of Knútur Rafn Ármann and Helena Hermundardóttir owns and operates Friðheimar, which they purchased in 1995. It has grown immensely
since. Right, the restaurant portion of the operation offers tomato-focused food and beverages, as well as homemade breads.
in - you guessed it - tomato sauce.
They offer some truly one-of-a-kind menu
items, like green tomato and apple pie,
tomato ice cream, and even tomato beer.
Visitors to Friðheimar can even take food
souvenirs home with them, as the kitchen
processes a few tomato-based products
on-site for sale in their little shop.
" That is the big thing for us, is to make
this what we can call a food experience, "
said Knútur. " Because if you get some
knowledge about the background, food
tastes a little bit different. "
Visitors to Friðheimar are always
surprised to learn that you can grow
tomatoes in Iceland year round. But Knútur
said they can - and sustainably. Hot
water from natural hot springs is used to
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July/August 2022

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https://www.nxtbook.com/greatamericanmediaservices/PRO/2022-digital-buyers-guide
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https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/august-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2020
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https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2020
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https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2019
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