July/August 2022 - 8

PROFILES
TOMATOES
 The greenhouse at Friðheimar is more than 118,000 square feet and produces 3,300 to 4,400 pounds of tomatoes per day, as it is shielded from Iceland's
subarctic climate.
warm buildings, and while the greenhouse
does require significant energy, Iceland
produces hydroelectricity, which is also
viewed as sustainable. Carbon dioxide,
necessary for greenhouse production, is
diverted from a nearby farm.
" In Iceland, we have really good
quality cold water coming from our
mountains, so I can water my plants
with the same good water that we are
drinking in our houses, " Knútur added.
Inside the greenhouse, he and Helena
use biological pest control, using good
insects to take out the bad. They also
bring bees in from the Netherlands to
ensure pollination takes place.
What Friðheimar is doing is not new.
There are many greenhouse operations
in Iceland. In fact, most cucumbers,
tomatoes, sweet peppers, lettuce and
fresh herbs carry a label showing that
they're produced locally. But it's not
8
JULY/AUGUST 2 0 2 2
" That is the big thing for us, is to make this
what we can call a food experience. Because if
you get some knowledge about the background,
food tastes a little bit different. "
- KNÚTUR RAFNÐÁRMANN, FRIÐHEIMAR
what they're doing that's unique, but
how they do it. Knútur and Helena are
on a mission to close the gap between
farmer and consumer by showing them
how food is produced and why.
" We even put a picture of me on the
backside of the ticket because we think it's
really important to make the line between
the farmer and the buyer shorter, " he said.
But the real connection starts on
the farm where people and food come
together. " When they leave, they have
something in their stomach and they
have something in the brain, " Knútur
concluded. " I think that is really,
really important for agriculture and
horticulture. It's important to have open
places like this because it gets people
back to their roots. "
Knútur Rafn Ármann and Helena
Hermundardóttir live in Reykholt, Southern
Iceland with their five children: Dóróthea,
Karítas, Matthías Jens, Arnaldur and
Tómas Ingi. Friðheimar is open to visitors
every day from noon until 4 p.m.

July/August 2022

Table of Contents for the Digital Edition of July/August 2022

July/August 2022 - 1
July/August 2022 - 2
July/August 2022 - 3
July/August 2022 - 4
July/August 2022 - 5
July/August 2022 - 6
July/August 2022 - 7
July/August 2022 - 8
July/August 2022 - 9
July/August 2022 - 10
July/August 2022 - 11
July/August 2022 - 12
July/August 2022 - 13
July/August 2022 - 14
July/August 2022 - 15
July/August 2022 - 16
July/August 2022 - 17
July/August 2022 - 18
July/August 2022 - 19
July/August 2022 - 20
July/August 2022 - 21
July/August 2022 - 22
July/August 2022 - 23
July/August 2022 - 24
July/August 2022 - 25
July/August 2022 - 26
July/August 2022 - 27
July/August 2022 - 28
July/August 2022 - 29
July/August 2022 - 30
July/August 2022 - 31
July/August 2022 - 32
July/August 2022 - 33
July/August 2022 - 34
July/August 2022 - 35
July/August 2022 - 36
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/2022-digital-buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/august-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/august-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/august-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2019
https://www.nxtbookmedia.com