July/August 2023 - 24

PMMI
THE ASSOCIATION FOR PACKAGING AND PROCESSING TECHNOLOGIES
Packaging the future
NEW TRENDS ADDRESS SUSTAINABILITY CONCERNS
As sustainability
By Rebecca
Marquez
PMMI manager of
business intelligence
becomes an increasingly
prominent concern,
industries around the
world are striving to
adopt eco-conscious
practices. Among these
industries, produce
manufacturers play
a crucial role in addres
s ing
env ironmental
challenges.
Consumers today are
not only seeking high-quality produce
but also are demanding sustainable
packaging solutions.
Packaging trends
One of the key trends in sustainable
produce packaging is the emphasis on
reducing the environmental footprint
by making thoughtful materials and
packaging choices. Manufacturers are
exploring alternatives to traditional
packaging materials, such as plastics,
which have significant environmental
impl ications. Biodegradable and
compostable materials, such as plantbased
plastics and fiber-based packaging,
are gaining traction as greener options.
By prioritizing these materials, produce
manufacturers can minimize waste and
promote a circular economy.
While trends do indicate some transition
from plastics to other materials, according
to The Packaging Compass, jointly
developed by PMMI, The Association for
Packaging and Processing Technologies,
and the American Institute for Packaging
and the Environment (AMERIPEN), when
queried about the type of materials used
in their operations, 75% of consumerpackaged
goods (CPG) respondents
continue to use plastic. This statistic
indicates that plastic is still a valuable
material for packaging design.
Additionally, many survey participants
indicated that within the next decade,
they foresee a significant increase in using
24 JULY/AUGUST 2 0 2 3
post-consumer recycled (PCR) content
with their packaging. This aligns with an
increase in state mandates for recycled
content as well as voluntary goals set by
individual CPG companies to increase
recycled content in packaging 25% to
35% by 2025.
Another notable trend is the shift
toward minimalist packaging designs.
Consumers are increasingly drawn to
produce that is presented in simple,
uncluttered packaging. This trend aligns
with sustainability goals by reducing
material usage and waste generation.
By opting for minimalistic packaging,
manufacturers can communicate their
commitment
to sustainability and
provide consumers with a greener choice.
Additionally, streamlined packaging often
enhances product visibility, allowing
customers to make informed choices while
reducing the need for excessive packaging.
Innovation solutions
In recent years, innovative packaging
technologies have emerged as a gamechanger
for produce manufacturers in
terms of sustainability. These technologies
aim to extend the shelf life of fresh
produce,
reducing food waste and
enhancing overall sustainability.
For instance, modified atmosphere
packaging (MAP) techniques create an
optimal gas composition within packages
to slow down spoilage. Vacuum packaging
and active packaging, which incorporates
oxygen absorbers or moisture-control
mechanisms, are also gaining popularity.
By adopting these technologies, produce
manufacturers can improve product
quality, reduce waste, and enhance the
overall sustainability of the supply chain.
Closing the loop on packaging is an
essential aspect of sustainable practices.
Increasingly, produce manufacturers
are exploring reusable and returnable
packaging solutions to minimize waste
and promote a circular economy.
Reusable crates, totes and containers
are being implemented to replace singleuse
packaging, reducing the amount of
material sent to landfills.
Additionally, innovative programs that
allow customers to return packaging for
reuse or recycling are being developed.
By embracing these initiatives, produce
manufacturers can create a more
sustainable and closed-loop packaging
system. The Packaging Compass report
points to this increase in nontraditional
materials and recovery systems to help
increase the collection, sorting and
processing of these emerging packages.
Education and awareness play a vital
role in driving sustainable practices.
Produce manufacturers are increasingly
focusing on educating consumers about
the importance of sustainable packaging
and the role they can play in reducing
environmental impact. Clear labeling,
eco-friendly branding and transparent
communication help consumers make
informed choices and understand
the sustainability benefits of certain
packaging options.
Produce processors can source the latest
sustainable solutions at PACK EXPO Las
Vegas, Sept. 11-13. The new Sustainability
Central and accompanying Sustainability
Stage will
serve as an interactive
destination, which takes an expansive
look into what sustainability means and
provides manufacturing, materials, and
design resources to make brands more
sustainable.
In addition, PACK EXPO is committed
to sustainability. Through targeted
show features,
increased recycling
and improved processes on the show
floor, PMMI, its partners, vendors and
exhibitors are working together to
create a more sustainable world. Look
for exhibiting companies displaying the
PACK EXPO Green logo, indicating they
offer sustainable solutions, technology
and innovations that reduce carbon
footprint. To register and learn more,
visit packexpolasvegas.com.
July/August 2023

Table of Contents for the Digital Edition of July/August 2023
