March/April 2019 - 12
NEW FACIL ITY
THE BIG THREE
The crew at the Food Processing and Innovation Center cite the collective combination of a trio of machines as being attractive to food
producers, even larger stage 3 companies. From left, the spiral freezer, spiral oven and retort machine. " They're very expensive pieces. You
don't just run out and pick one up. ... The stage 3 companies - the big boys - really like the idea because it is a facility that doesn't have
the same things as their own R&D plant, " said facility director Matt Birbeck.
" We have clients that come in and
say, 'Well, you're a co-packer so you
have to go through a third party. We
have to audit your facility to make sure
you're acceptable to produce product
for us,' " Hofman said. " I throw at them,
'Well, you own the process; I'm going
to help you develop the process.' If
there is something that has to be met,
then we have to have that conversation
before we ever get into production.
That's when the light bulb goes off
for them and realize this is different. "
Birbeck said word of mouth within
the industry is spreading quickly, more
so than they anticipated.
" We did a big open house in July
(2018), but our marketing is being done
very verbally and we're getting known, "
Birbeck said. " The scary thing is we're
getting approached very quickly. I'm
not saying there's not room for other
customers, but it is filling much quicker
than we anticipated. "
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12 MARCH/APRIL 2 019
Table of Contents for the Digital Edition of March/April 2019
March/April 2019 - 1
March/April 2019 - 2
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