March/April 2019 - 13

PET FOOD
NEW PRODUCTS
Going to
the Dogs
FRESH PRODUCE USE ON
THE RISE IN $29 BILLION
PET FOOD INDUSTRY
By Kathy Gibbons
Contributing Writer
AS PEOPLE FOOD GOES, pet food
is following.
Just as trends show consumers
wanting products made with fresh
ingredients, pet owners are also
becoming more discerning about what
they feed their animals.
Enter fresh produce.
Dana Brooks, president and CEO
of the Pet Food Institute representing
members who produce about 98
percent of U.S. pet food products,
said vegetables and fruits play a part
in evolving variations of dog and cat
foods. Those ingredients contribute to
a total pet food market that reached
nearly $29 billion in sales in the U.S.
in 2018
" We are seeing a variation such
as fresh ... and organic offerings just
as we've seen on the grocery store
shelf, " Brooks said. " We mimic our
pets' diets to our diets and our needs.
We're seeing that shift. It's the evolution
of the pet food industry and how the
food is manufactured and how we see
a change in our relationship with our
pets to the point that their food looks
like our food. "
 Fresh vegetables, left, and greens, right, are processed in pet food at Evermore Pet Food's facility.
Photos: Evermore Pet Food
Brooks added that could mean fewer
grains and fillers or simply the addition
of such items as potatoes, sweet
potatoes, legumes, lentils, carrots,
beans, spinach and other fruits and
vegetables.
" It may be replacing some of the
grains, " she said. " It may be just an
addition rather than a replacement to
slightly offset maybe another protein
or carbohydrate or a starch. "
Among others, Blue Buffalo Pet
Products, purchased by General Mills
in 2018, uses fruits and vegetables in
various dry and canned pet foods. The
J.M. Smucker Company's Ainsworth Pet
Nutrition also uses fresh ingredients
like sweet potatoes, potatoes and other
vegetables.
" There's been an explosion in this
category, " said Hanna Mandelbaum,
who with business partner/chef
Alison Weiner runs Evermore Pet
Food producing dog foods made with
restaurant-quality ingredients including
fresh produce.
PRODUCE PROCESS ING
13

March/April 2019

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https://www.nxtbook.com/greatamericanmediaservices/PRO/august-2021
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https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2020
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https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/august-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2019
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