March/April 2019 - 14
NEW PRODUCTS
PET FOOD
Healthy eating for cats and dogs
For Alex Jarrell, her own dog's health
problems were the spark for cofounding
NomNomNow. The company was
launched just a few years ago and now
has thousands of customers in 48 states,
with production facilities in California
and Tennessee.
It all began when, after trying various
remedies to boost her dog's immune
system, Jarrell began making her dog's
food based on a recipe provided by her
veterinarian. It made all the difference
in her dog's health, she said.
Jarrell and three partners hired a
board-certified veterinarian nutritionist
to develop formulations that they
stipulated had to be made from whole
ingredients - some source of protein,
fruits, vegetables and brown rice.
The produce is key to providing
different types of nutrients that pets
might not get from proteins, Jarrell said.
" We use everything, " she explained.
" Like in our chicken recipe, we use
spinach, sweet potatoes and yellow
" There's been an
explosion in this
category. "
- Hanna Mandelbaum, Evermore Pet Food, a
company that produces dog food made with
restaurant-quality ingredients
squash. In our pork recipes, we use
green beans, kale, zucchini squash
and mushrooms.
" In our beef recipe, we have carrots,
potatoes and peas. "
Cat food variations include asparagus
and cantaloupe, which Jarrell says do
not go in dog food recipes.
" Melon is very palatable to cats, "
she said. " It also provides nutrients
they need to stay healthy, so the fruit
and vegetable inclusion in a cat recipe
is going to be much smaller than in a
dog food recipe, because cats need a
diet primarily of protein.
" The primary number one goal
is nutrient value and secondary is
palatability and flavor. "
In post 9/11 New York City, dogs -
like people exposed to toxic dust after
the World Trade Center attacks - were
getting sick, Mandelbaum said. The
now-deceased woman who started
the forerunner of Evermore began
formulating dog food in consultation
with a veterinarian and extended her
cancer-diagnosed dog's life for six more
years, Mandelbaum said.
Incorporated in 2009, the Brooklyn,
New York-headquartered Evermore
Experts In Equipment Fabrication &
Custom Turnkey Processing Lines
Fresh Cut Washing & Drying Lines
Onion Peeling Lines
208-795-5749
PROCESS EXPO
BOOTH
#4707
Phone: 800-234-4821
14 MARCH/APRIL 2 019
320-864-5894 * cmiequip-eng.com
http://www.cmiequip-eng.com
March/April 2019
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