March/April 2020 - 24

UNITED FRESH WWW.UNITEDFRESH.ORG
United Fresh's 2020 vision is clear: innovation
EACH YEAR, the United
Fresh Convention & Expo
drives
fresh produce
By Ben Massoud
Manager of
Communications,
United Fresh
Produce
Association
innovation by showcasing
the indust ry's most
creative new items, latest
fresh food trends and
emerging technologies.
On June 16-19 at the
San Diego Convention
Center, thousands of top
executives in production,
operations,
fresh-cut
processing and more, will
come together at United Fresh 2020
Convention & Expo for three days of
networking, education and discovery. If
there's a better way to harvest, package,
process, trace or deliver fresh produce,
it will be found there.
Partner X-Change
Before the trade show opens,
a limited number of at tendees
and exhibitors wi l l get a head
start on discussions in the return
of the popular retail/foodservice
matchmaking program, Partner
X-Change. This year, United Fresh
has added a second matchmaking
session - the Operations Partner
X-Change - focused on C-suite
operations, management, packaging
companies, equipment manufacturers,
technology solut ions, and other
service providers. This event on June
16 offers an opportunity for attendees
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to meet with their target customers
in 15-minute sessions.
" We're excited about the new
Operations Partner X-Change as a
way to meet with companies offering
us new solutions, " said Raina Nelson,
Executive Vice President of Business
Development, Renaissance Food Group,
and Chair of the United Fresh-Cut
Processor Board. " Members of our
Fresh-Cut Processor Board are looking
forward to connecting with our current
and prospective service partners in this
new format. "
FutureTEC Zone
Technology is changing the fresh
produce industry, and innovators of
food tech and ag tech companies are
helping the industry respond faster
than ever before. Now in its fourth
year, the FutureTEC Zone is home
to more than 25 startup companies
showcasing their latest unique solutions
and concepts on the expo floor.
" The FutureTEC Zone provided
us with a great opportunity to raise
awareness of our products and connect
with potential industry partners in
a dedicated area on the show floor
with high visibi l ity and heavy
foot traffic, " said John Shannon,
CEO/Director, RipeTime and 2019
FutureTEC Zone exhibitor.
Through l ive demonstrat ions,
attendees discover ways to improve
operations, tools and services with the
next generation of tech for the fresh
foods industry.
2020 FutureTEC Zone exhibitor
SnapDNA expresses their excitement
to make a debut in the Zone this June:
" Innovation is especially critical to
the success of the produce industry,
and with the FutureTEC Zone, United
Fresh recognizes and supports the
advancement of technology and
provides an excel lent forum to
showcase it, " said Tom Jacobs, Vice
President of Sales & Marketing,
SnapDNA. " We're honored to exhibit
this year with our TrueRapid pathogen
detection system. "
Innovation Awards
Attendees will experience the
pinnacle of fresh produce innovation
as dozens of companies showcase their
latest products and technologies among
seven categories in the United Fresh
Innovation Awards.
" The United Fresh Innovation Awards
highlight some of the most significant
achievements
in fresh produce
innovations " said Natalie Shuman,
Director of Trade & Retail Marketing,
Apeel Sciences, a past United Fresh
Innovation Award winner for Best New
Fruit Product.
On June 17-18, the finalists' products
and solutions will be displayed on
the expo floor where attendees
will vote on their favorites among
seven categories, including, Best
New Packaging, Best New Packing/
Processing Equipment, Best New Food
Safety Solution and more. Winners will
be announced from the Main Stage on
the trade show floor.
" RipeTime's involvement in the
United Fresh Innovation Awards
enabled us to engage even further with
the convention's attendees, " Shannon
said. " Our industry conversations have
greatly increased since winning last
year for Best New Field Technology. "
Visit www.unitedfreshshow.org
for more information on all the
opportunities at the United Fresh 2020
Convention & Expo.
http://WWW.UNITEDFRESH.ORG http://www.unitedfreshshow.org http://www.cmiequip-eng.com
March/April 2020

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