MARCH/APRIL 2021 CONTENTS 6 COLUMNS The Process PMMI United Fresh 4 24 25 DEPARTMENTS The Pulse Calendar Advertiser Index What's on the Web 26 27 27 27 13 20 FEATURES 6 Pushing the flavor boundaries Fruit and veggie snack makers continue to come up with more flavorful offerings 10 Sharing the sustainability story Consumers want sustainability and transparency from food producers, but what is it they want to know? 13 Success with sauerkraut Kansas operation parlays family recipe into growing sauerkraut business 18 Reducing the fear factor Easing recall anxiety starts with having a plan 20 Mitigating recall risk Stakes are too high not to pursue prevention, readiness New, more flavorful products are being developed 22 Potatoes at Retail: a total store study A recent study shows how shopping trends have changed during the pandemic. PRODUCE PROCESS ING 3 for today's consumers like ice cream with " hidden " vegetables. Photo: Peekaboo ON THE COVER