March/April 2023 - 9

TRACEABILITY
 Hardys Nottage Hill wine packaged in Packamama's eco-flat bottles, an example of the company's flat packaging design. Photo: Viinilinna, Aino Maaranta
A NEW WINE WORLD
PACKAMAMA'S FLAT PACKAGING POISED
TO REVOLUTIONIZE TRADITIONAL BOTTLE DESIGN
By Melinda Waldrop
Managing Editor
WHEN SOMEONE PICTURES WINE,
a standard image of a round glass bottle
comes to mind.
That, in Santiago Navarro's estimation,
is the problem.
Navarro, CEO and founder of Londonbased
packaging company Packamama,
has reimagined the wine bottle to benefit
businesses, consumers and Mother Earth.
Packamama's flat wine packaging concept
is sleek, convenient and made from 100%
recycled PET, a feedstock that can be
reprocessed and reused repeatedly.
" Wine is one of the first products sold
across borders, which requires bottle
packaging. We can go back several
centuries, and we can go back even further
before bottle packaging, " Navarro told
Produce Processing. " There are historic
vessels of many different forms that were
used to transport wine. If we fast forward
to today, most of the world of wine is still
using a 19th-century product technology. "
It's an outdated mode that makes
even less sense in a modern world with
increasing online commerce and lengthy,
logistically challenging supply chains,
Navarro said.
" If you started from scratch and came
up with the base assumptions, smart
ladies and men would say you want
something that is lightweight, that's
strong, that looks beautiful, that's low
in emissions, that's low in energy, that is
spatially efficient, " he said. " Those would
be the logical places where people would
start. Then when you use those criteria
to assess round glass bottles, one has to
question why they're still being used. "
PRODUCE PROCESS ING
9

March/April 2023

Table of Contents for the Digital Edition of March/April 2023

March/April 2023 - 1
March/April 2023 - 2
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https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/2023-digital-buyers-guide
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https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/2022-digital-buyers-guide
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https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2020
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https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2019
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