May/June 2019 - 10

COVER STORY
FROZEN FOODS INNOVATION
" People not only want it to be healthy,
Trader Joe's
Trader Joe's cauliflower
gnocchi is made with about
75% cauliflower, as well as
cassava flour, potato starch,
extra virgin olive oil and sea
salt. It contains no wheat,
sugar, dairy or eggs.
but it has to taste good, " Raner said.
" This tastes like I'm at a pizzeria. You
can't tell it's broccoli. "
Crazy about cauliflower
Cauliflower tends to be a common
theme throughout many of these
products. Trader Joe's representatives
discussing the frozen aisle during
a March Trader Joe's podcast said
the chain was the first to roll out
riced cauliflower.
" It's really proven to be the perfect
substitute for high-carb foods, so if
you're watching your calories, your
carbohydrates, you can use riced
cauliflower as a base instead of rice, "
said a Trader Joe's frozen product
developer during the podcast.
Trader Joe's also offers a cauliflower
pizza crust. And in 2018 it introduced
Cauliflower Gnocchi, a runner-up for
overall favorite in its 10th Annual
Customer Choice Awards.
According to the Trader Joe's website,
" Our Italian supplier, who specializes
in regular gnocchi, uses the cauliflower
they've grown in their own fields to
create soft-textured bites that are easy
to prepare. "
In fact, Trader Joe's brings much
of its frozen cauliflower from Italy,
the product developer noted, adding,
" They're the one country that's been
able to produce the volume we needed
at the right cost. "
On the fruit side, Earthbound Farm
is offering a Frozen Organic Mango
Peach Carrot Smoothie Kickstart, ready
to blend with juice, yogurt or milk into
a smoothie.
Dole's Acai Bowls come in three
flavor combinations, mixing the acai
berry with fruits and granola for a
healthy snack.
" Innovation in the frozen fruit and
vegetable categories are bringing
consumers expanded choices that
weren't previously available, " said
Julie Henderson, vice president of
communications for the National Frozen
& Refrigerated Foods Association.
" Convenience is still paramount and
frozen foods offer the ultimate in
convenience. "
10 MAY/ JUNE 2 019

May/June 2019

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