FROZEN FOODS INNOVATION COVER STORY a side or ingredient - or the total meal solution. " The key, Serrao said, is combining the right attributes with the right combinations. Simply put, it starts with the food. " You can modernize great brands, but you have to do so my modernizing and contemporizing the food, " he said. Jordan Greenberg, executive vice president and chief commercialization officer for B&G Foods, owner of Green Giant, said items like veggies with cheese have been pretty popular in the past. " Now consumers are gravitating toward clean veggies with no sauces or seasonings, " Greenberg said. Also important is contemporary packaging that clearly communicates messaging with a modern design. What's new Birds Eye OvenRoasters Sheet Pan Vegetables come pre-seasoned and ready to bake on a sheet pan. Varieties Bird's Eye Birds Eye has several cauliflower-driven products on the market to meet the ongoing cauliflower craze. ASK ABOUT OUR LEASING PROGRAM PRODUCE PROCESSING 7