May/June 2020 - 8

INDUSTRY
COVID-19 EFFECT
" We are going
through a period
virtual event that will connect produce
suppliers,
of unprecedented
disruption. "
- ASHLEY HUNTER, TOMRA FOOD.
customers and other
stakeholders and provide education in
similar ways that an in person trade show
does. It will feature virtual booths for
exhibitors, live chatting, presentations,
discussions and programming that can
be viewed live or after it happens, much
like a webinar.
The trade show and convention had
been planned for June 16-18 in San
Diego. The new LIVE! online event
will take place throughout the week
of June 15-19.
" It's going to look like you're
Some early-summer events also have
been delayed or called off.
Instead of canceling its annual trade
show and convention, like so many
organizations have done recently, the
United Fresh Produce Association
got creative.
United Fresh LIVE! is a new free
walking through a trade show, "
United Fresh President and CEO Tom
Stenzel said. " There is going to be
educational content, meetings and
discussions. We're creating all those
experiences online that we love and
enjoy in person. "
The event will take place on an
existing platform that has been
customized for United Fresh and its
exhibitors. Each exhibitor will be able
8 MAY/JUNE 2 0 2 0

May/June 2020

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