May/June 2020 - 9

COVID-19 EFFECT
INDUSTRY
to change its online booth, so to speak,
to fit its needs, just like an in-person
booth. Exhibitor reps will be able to
interact with attendees either live or
through messaging. Check out Page
25 for more details.
Stenzel
said having in-person
events will remain a high priority
for United Fresh moving forward,
including this fall's United Fresh
Washington event.
Like United Fresh, TOMRA Food
is bringing its in-person equipment
demonstration experience to the
homes and offices of food producers.
In early April, the company announced
the availability of virtual TOMRA Test
and Demonstration Centers.
How the system works
is an
interactive session is booked with one
of the regional TOMRA centers, which
are in Leauven, Belgium, Xiamen,
China and Sacramento, California.
Participants can watch equipment
operate and correspond with sales
representatives via live video.
" We are going through a period
of unprecedented disruption, " said
Ashley Hunter, senior vice president
and head of TOMRA Food. " Our
foremost priority is to ensure that
we support our customers' ability to
maintain a consistent supply of quality
food, while keeping our employees
and, by extension, our customers and
suppliers ... safe. "
COVID-19 has not only backed up
some supply chains, it has caused a
shortage in others. Medical-grade face
masks and hand sanitizer, to name
a couple.
Many distilleries used spirits no
longer needed by bars and restaurants
to make sanitizer. One was Michigrain,
which uses excess potato starch from
Better Made Snackfoods to produce
potato vodka.
With face masks in short order,
Massachusetts-based Lacerta Group,
which makes plast ic packaging
for food and other indust r ies,
used its production capabilities to
create medical-grade face shields
for healthcare workers, as well as
members of the food supply chain,
like grocers.
PRODUCE PROCESS ING
9
Another challenge has been finding
a home for the previously mentioned
backlog of perishable produce meant
for processing. That is why the Produce
Marketing Association (PMA) and supply
chain logistics firm iTradeNetwork
partnered on the iTradeMarketplace.
The platform helps connect buyers
and suppliers who may not usually do
business together. The service, which
was announced April 13, is free to PMA
members for six months.
" Technology can be a powerful ally
in times of crisis, and we are putting
our platform to use in a different
way that aims to help companies
in the food supply chain navigate
these uncertain times, " said Rhonda
Bassett-Spiers, CEO of iTradeNetwork.
" The agility of iTradeMarketplace
empowers participants to move at
the speed of the crisis and respond to
local, as well as global, food supply
chain needs. "

May/June 2020

Table of Contents for the Digital Edition of May/June 2020

May/June 2020 - 1
May/June 2020 - 2
May/June 2020 - 3
May/June 2020 - 4
May/June 2020 - 5
May/June 2020 - 6
May/June 2020 - 7
May/June 2020 - 8
May/June 2020 - 9
May/June 2020 - 10
May/June 2020 - 11
May/June 2020 - 12
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May/June 2020 - 15
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May/June 2020 - 18
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May/June 2020 - 20
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May/June 2020 - 25
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May/June 2020 - 27
May/June 2020 - 28
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/2023-digital-buyers-guide
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https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/2022-digital-buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2022
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https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2020
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https://www.nxtbook.com/greatamericanmediaservices/PRO/august-2020
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