May/June 2022 - 6

CONSUMER TRENDS
FROZEN FOODS
Frozen category continues
to flourish post-pandemic
CONSUMERS INCORPORATING MORE FROZEN SIDES, PRODUCE
INTO MEAL PLANNING, NOT JUST EATING FROZEN ENTREES
By Melanie Epp
Contributing Writer
IT'S BEEN OVER TWO YEARS since
COVID-19 reared its ugly head and
much has changed since it did. The food
category - from how it was produced,
processed and purchased - faced,
perhaps, the greatest shift.
As the pandemic deepened,
consumer preferences changed. For
the frozen category, the change was
good and, for the first time in years,
it saw tremendous growth. In a post6
MAY/JUNE 2 0 2 2
pandemic environment, however, will
the frozen category be able to continue
that momentum? Experts say yes, and
here's why.
According to a study by Deloitte,
frozen category sales soared in 2020,
rising a record 23%, some 200%
above fresh. The following year
saw similar growth. According to
the National Frozen & Refrigerated
Foods Association (NFRA), sales in
the frozen category were up 21% in
2021. The association attributes that
growth to manufacturers' innovation
and their ability to quickly align their
products with consumer dining habits
and health trends.
In March of this year, NFRA shared
the top three drivers of growth for
the frozen category in time for Frozen
Food Month. The association pointed
to health, smaller portion sizes and
exotic flavors as key drivers.
Walking the frozen aisles, it's
obvious that these demands are being
met. Retailers offer more vegan, plantbased,
gluten-free and organic options
than ever before. They continue to

May/June 2022

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https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/2023-digital-buyers-guide
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https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/2022-digital-buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2021
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