November/December 2019 - 10

NEW PRODUCTS MEAL KITS
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Ready-to-cook meal kits
filling market void
 Bonduelle's Heat & Eat Harvest Bowls are
packaged with all items separated to ensure
freshness. Photo: Bonduelle
SEVERAL PRODUCERS CITE CONSUMER WANTS
FOR FAST, AFFORDABLE AND HEALTHY KITS
By Melanie Epp
Contributing Writer
BUSY CONSUMERS aren't just
looking for healthy on-the-go meals
and snacks these days. They want
restaurant qual ity convenience
products that require minimal prep
time. Luckily, today's time-crunched
consumers have access to a whole new
range of products from meal prep kits
to vegetable side dishes to ready-toheat
microwaveable bowls. Standing
10 NOVEMBER / DECEMBER 2 019
out in this competitive market means
dreaming up exciting new concepts that
address consumer demands for quick
and healthy convenience products. Here
are some of those products.
Urban Roots Veggie Side Kits
While the convenience market has
seen tremendous growth over the past 10
years or so, a niche within that niche has
emerged: the time-stressed home cook
who's looking for a hand in the kitchen.
Urban Roots noticed this and has been
working to fill it. Their offerings include
prepped veggies, like shredded cabbage,
diced celery, sliced peppers and cubed
yams. They also have a new product -
the Veggie Side Kit.
" Our Urban Roots Veggie Side Kits
are designed for everyone from busy
professionals to those with young
families who want to put nutritious,
fresh and tasty plates on the dinner
table, but simply don't have the
time to source and prepare all the
ingredients, " explained Barry Frish,

November/December 2019

Table of Contents for the Digital Edition of November/December 2019

November/December 2019 - 1
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