November/December 2021 - 16

BEVERAGES
NEW POTATO DRINKS
New flux of potato-based
beverages hitting market
SPUDS SHOWING POTENTIAL IN GROWING
PLANT-BASED CATEGORY
By Melanie Epp
Contributing Writer
THREE INTERNATIONAL DRINK
makers have brought new potato-based
drinks to market. New opportunities
for potato growers - both in the U.S.
and abroad - could arise, if the new
products take off. Interest, particularly
in the plant-based alternative, has
been strong.
DUG Drinks
According to new figures released
by global market research company
Euromonitor International, the milk
alternatives sector is the fastest growing
category in the dairy products and
alternatives industry, soy products not
included. Currently, the industry is
worth $10 billion globally and has
seen an increase of 16% in 2020-21.
It's no wonder then that Swedish food
innovators at Veg of Lund have spent
so much of their focus on developing
new plant-based options.
Led by professor Eva Tornberg at
Lund University, Veg of Lund's aim
is to design no-compromise plantbased
products that combine taste
with environmental sustainability
by minimising its climate footprint
through efficient land use, low water
consumption and low carbon emissions.
Launched in 2021, DUG Drinks is
a potato-powered, plant-based drink
that combines flakes from a number
of different potato varieties, rapeseed
and water. It is fortified with folic acid,
riboflavin, vitamin B12, calcium and
vitamin D.
16 NOVEMBER /DECEMBER 2 0 21
 This Spud's for You beer from Establishment Brewery replaces 20% of malt barley with potatoes.
Photo: Establishment Brewery
Why potatoes? Rachel Redman,
Marketing Manager of Veg of Lund
UK, said they're twice as land efficient
as oats and use 56 times less water than
almonds. Furthermore, using potatoes
means the end product is free from the
top 14 most common allergens. DUG
Drinks was recognized at the World
Food Innovation Awards 2021 where
it was awarded Best Allergy Friendly
Product, and was highly commended in
the Best Plant-Based Beverage category.
Redman says the patented process
will be featured in future plant-based
products.
" I can't talk too much about them, "
she said. " But there'll be plenty of future
developments in the plant-based food
and drink world with this potato base
as a base for the product. "

November/December 2021

Table of Contents for the Digital Edition of November/December 2021

November/December 2021 - 1
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