September/October 2019 - 18

FEATURE
BEVERAGES
" We'll chop out the garlic, the peppers, the dill -
we mix it all together in a brine, " McClure said of the
Bloody Mary mix process. " It will then pump into the
filling station and the Bloody Mary mix jars just keep
rolling down. It's just like we do when we're making
pickles, but the Bloody Mary is a far easier process
because it's going through a tube instead of hand-dropped
into jars. "
After inquiring with several vodka distillers and even one
failed attempt, McClure's approached Pigeon Hill Brewing
Company, located about 200 miles away in Muskegon,
Michigan. Jim McClure was familiar with Pigeon Hill's
owners, and the brothers liked the idea of partnering with
another Michigan company, but one based on the opposite
side of the state.
" (Pigeon Hill) has a great presence on the west side of
the state, like we do on the east side, " Bob McClure said.
" We thought, 'Let's make this work.' "
Whereas others said McClure's mix wouldn't work, the
folks at Pigeon Hill were willing to get creative with a new
process to maintain the integrity of the ingredients and
create a safe, shelf-ready canned product.
" Pigeon Hill said ... we have to find the right mixer and
the right hoses and tubes and pumps, but we can do that, "
McClure said. " We are able to make large batches of our
mix in totes and send that to Pigeon Hill, so they can pump
that into their tanks.
" When you get a premixed can of our RTD product, it really
tastes like our Bloody Mary mix and all the fresh inclusions. "
The cocktails hit shelves earlier this summer. They
16 SEPTEMBER /OCTOBER 2 019

September/October 2019

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