September/October 2019 - 25

WWW.UNITEDFRESH.ORG
UNITED FRESH
Changes on the horizon for United Fresh in 2020
BUILDING OFF
By Ben Massoud
Manager of
Communications,
United Fresh
Produce
Association
THE successful new
events introduced
this past June at
United Fresh 2019
C o n ve n t io n &
Expo, United Fresh
Produce Association
is doubling down in
2020 as it prepares
to begin a new
decade of growing
consumption of fresh
fruits and vegetables.
Up first: FreshStart Conference
Jump-starting 2020, the United
Fresh Start Foundation's FreshStart
Conference will take place at the Loews
Ventana Canyon Resort in Tucson,
Arizona, Jan. 14-16. The fresh produce
industry will begin the new year
working toward a common resolution:
to grow their business in a way that does
good. Businesses looking to reach new
audiences will discover opportunities to
serve the next generation of consumers
and their families through a half
day of education, the popular Bids
for Kids silent and live auction, the
annual gala dinner celebrating United
Fresh's Lifetime Achievement Award
honoree and the Growing Up Fresh Golf
Tournament, all in the name of growing
business, increasing consumption of
fresh produce and ensuring access for
kids and their families.
Mix up your marketing at
BrandStorm
After a fruitful four-year run in San
Francisco, BrandStorm 2020, Feb.
10-12, is heading to Austin, Texas,
where produce marketers of all
levels and talents will come together
under one cloud, for three days of
inspiring general sessions, peer-topeer
discussions, focused break-out
education and endless networking.
" BrandStorm is one of my favorite
industry events, as the caliber of the
networking, unique speakers and
sessions is second to none, " said Kim
St George, vice president of business
development, Renaissance Food Group,
and vice-chairman of the United Fresh
Produce Marketing & Merchandising
Council. " The move to Austin creates
an exciting buzz, as the event will
draw a great variety of attendees
and speakers, continuing to make
it a can't-miss event for marketing
professionals. "
A project of the United Fresh Produce
Marketing & Merchandising Council,
BrandStorm is the one-stop shop for
the trends and drivers that are moving
produce brand relationships into
uncharted territory.
Keep pace with the Industry at
United Fresh 2020 Convention
& Expo
The winds of change swept through
Chicago this past June, capping a
productive six years in the host city
of the annual United Fresh Convention
& Expo. The time has come to broaden
opportunities across the industry, as
United Fresh takes the show on the
road. In 2020, that road leads to San
Diego, California, June 16-19, marking
the first stop in a new four-year city
cycle for the trade show.
" Our team is already planning
our experience for 2020, including
the industry contacts we hope to
meet at the show and the events
we'll be sure to attend, " said Paul
Kneeland, executive director, fresh
operations, for Gelson's Markets,
and United Fresh 2020 Convention
Commit tee co-chair. " If United
Fresh brings the same high level of
education, networking and energy
to San Diego as they did at the 2019
show, it will be another big win for
the industry. "
Continuing on their success, the
following will once again take place
in San Diego in 2020: one-on-one
networking meetings in the Partner
X-Change, a late-night party at the
House of Blues San Diego, the EATS
food court on the trade show floor,
the annual Innovation Awards, the
FutureTEC Zone, International Trade
Center, Marketing Solutions Zone
and more.
More information on United Fresh's
2020 events is available at www.
unitedfresh.org.
2019
BUYERS'
GUIDE
Visit the Interactive Buyers' Guide
This product sourcing guide is available
online 24/7 for reference when
you're ready to buy.
PRODUCEPROCESSING.NET
PRODUCE PROCESSING
23
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September/October 2019

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