September/October 2021 - 8

INNOVATION
JUICING
Cutting down on
sugar
GROUNDBREAKING
TECHNOLOGY NATURALLY
LOWERS SUGAR IN FRUIT JUICE
By Melanie Epp
Contributing Writer
ISRAELI COMPANY BETTER JUICE has developed
groundbreaking new technology that naturally lowers
sugar content in juice and products using juice. Two U.S.
companies are using the technology at pilot scale, but plan to
go commercial by January 2022. Sugar-reduced juice offers
new options for diabetics and companies looking to lower
overall sugar content in food items that contain fruit juice.
How it works
Better Juice technology reduces sugar from natural
sources, such as juice, honey, agave and maple syrup.
Both fruit and vegetable juices contain natural sources of
glucose, fructose and sucrose. Using an enzymatic reaction,
Better Juice converts sugar to non-digestible, much less
calorie dense molecules. Each sugar has its own enzymatic
combination, explained co-founder and CEO Eran Blachinsky.
Grape juice, for example, has a lot of glucose and fructose,
but no sucrose, and orange juice has a lot of sucrose, but
very little glucose and fructose.
The enzymatic reaction is done using a non-GMO
microorganism in a special bioreactor. While the
microorganisms are immobilized, the enzymes remain
active. As the juice flows through the bioreactor, the
enzymes convert sugar. Sucrose is converted to dietary
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