April 2022 - 24

Breaking down the consumer attitudes study
47% of Americans
Potatoes continue
POTATOES USA
Kim Breshears
VP of Marketing
to be America's
favorite vegetable
and are eaten more
frequently, according
to the 2022
Consumer Attitudes
and Usage study.
Potato
consumption in the
U.S. increased to 77%
of consumers stating
they ate potatoes
in the last week, a
3% increase from 2021, only surpassed by
bread. Fries took the top position for the style
of potato eaten most recently, increasing
from the third position, followed by mashed
potatoes, baked potatoes, hash browns and
roasted potatoes.
Potatoes continue to rank as America's
favorite vegetable. Broccoli gained
favorability amongst consumers but
remained the second most popular
vegetable, followed by corn and tomatoes.
A few more noteworthy changes in eating
pattern data from the prior year's study: 47%
surveyed claim they follow
a dietary plan, indicating
today's consumers'
eating choices are more
intentional than in
prior years.
of Americans surveyed claim they follow a
dietary plan, indicating today's consumers'
eating choices are more intentional than in
prior years. This is a 3% increase from 2021.
Leading dietary plans include low sugar,
carb-restrictive and low sodium.
Recipes continue to be important for meal
preparation, as 81% say they use recipes. An
increasing percentage of consumers describe
their cooking style as more adventurous,
indicating consumers are more comfortable
in their cooking ability.
The 2022 study indicates the consumers
surveyed primarily choose foods based on
their flavor, freshness and value, which
remains consistent with earlier studies.
For potatoes, consumers appreciate that
they can be eaten in many ways, and are
satisfying, filling and versatile.
Even though potatoes are eaten often, the
study also asked the respondents why they do
not eat potatoes more frequently. The belief
they already eat enough potatoes was cited
as the primary reason, followed by beliefs
that potatoes are high in carbohydrates, are
fattening, they prefer other vegetables and are
high in calories. However, when asked what
would encourage them to buy more potatoes,
consumers cited smaller bag sizes to minimize
waste, nutritional information and recipe and
meal ideas before shopping.
Annually, Potatoes USA conducts research
to track U.S. consumers' current mindset
towards potatoes, food and dietary patterns.
Understanding consumer attitudes and
motives are important for the potato industry
to meet market needs and stimulate potato
consumption.
Please contact Potatoes USA for more
information about the 2022 Consumer
Attitudes and Usage study.
INDUSTRY NEWS
PORT OF SEATTLE POP-UP
SITE ANNOUNCED
The USDA is partnering with Northwest
Seaport Alliance (NWSA) to enhance access
to a 49-acre pop-up site to accept either
dry agricultural or refrigerated containers for
temporary storage at NWSA in Seattle.
The goal is to reduce operational hurdles
* Gentle: Sorts without damaging potatoes
* Accurate: Precisely grades potatoes of all shapes and varieties
* Fast: Thirteen standard models custom-designed to meet your needs. Sort from
1,000 lbs./hr to 100,000 lbs./hr.
* Simple: Effective but simple design provides a rugged, low cost, low maintenance
machine at a high value to our customers. It can even be used in the field!
* Versatile: Specialized rollers allow for accurate sizing of round potatoes (reds,
yellows, whites) as well as long potatoes such as russets.
KERIAN MACHINES INC.
1709 Hwy 81 S, P.O. Box 311, Grafton, N.D. 58237
Phone: (701) 352-0480 * Fax: (701) 352-3776
Web site: www.kerian.com * E-Mail: sales@kerian.com
22
Spudman.com
and costs, making it so they can more
quickly be loaded on ships at the export
terminals. The NWSA includes the marine
cargo operations of the ports of Seattle and
Tacoma and is the fourth-largest container
gateway in the U.S.
Congestion-induced impacts to vessel
schedules and prioritization of returning
containers empty to Asia have significantly
raised barriers for exporting agricultural
products in containers, resulting in lost
markets and disappointed customers.
The NWSA has seen a nearly 30% decline
in the export of agricultural commodities in
the last six months of 2021 and the ratio of
loaded versus empty container exports has
shifted to predominantly empty containers
since May 2021.
http://www.kerian.com http://www.Spudman.com
April 2022

Table of Contents for the Digital Edition of April 2022
