January 2020 - 39

IPC teams with Chobani for holiday mashed potatoes campaign
In November,
IDAHO POTATO
COMMISSION
Frank Muir
President and CEO
the Idaho Potato
Commission (IPC)
collaborated with
Chobani, America's
No. 1 Greek yogurt
brand, to create
a festive recipe
campaign promoting
America's favorite
holiday side dish,
mashed Idaho
potatoes made with
Chobani Greek yogurt, of course.
The recipe celebrates two of Idaho's most
important agricultural industries: potatoes
and dairy, which generate billions of dollars
for the state annually. This partnership is a
natural fit, and supported by Governor Brad
Little. Chobani is a company with roots in
Idaho that produces a high-quality product
enjoyed by millions of consumers around the
country, just like Idaho potatoes. Additionally,
both foods are nutritious, accessible and
compliment active lifestyles.
The IPC/Chobani partnership kicked off
Nov. 1 with the release of a new mashed Idaho
potato recipe featuring Chobani Greek yogurt.
Both organizations heavily promoted the recipe
throughout the month on their websites,
across social channels and their newsletters,
and shared the news with media outlets at
home in Idaho and across the country.
The campaign culminated with an exciting
announcement: the fourth Thursday of
November has been declared National
Mashed Idaho Potato Day by National Day
Archives, a national registry for special days
and events. Why this day? Based on what
we know, we're pretty certain more mashed
potatoes are eaten on Thanksgiving than any
other day of the year:
* Nearly all Americans (97%) have potatoes
at their holiday meal (Thanksgiving,
Hanukkah, Christmas)
* Close to three in five (56%) surveyed
say mashed potatoes are their favorite
holiday spud dish to eat at these festive
gatherings.
In recognition of this monumental day,
a social media campaign was created on
Chobani.com to give folks a chance to
win Chobani Greek Yogurt and boxes of
fresh Idaho potatoes just in time for the
holidays. Also, a special video featuring
Spuddy Buddy dancing with the official
declaration from National Day Archives was
posted on Thanksgiving.
The Idaho Potato Commission and Chobani
Greek Yogurt teamed up on a marketing
promotion prior to Thanksgiving. Photo:
Idaho Potato Commission
The period between Thanksgiving and New
Year's Day is the busiest time of year for the
Idaho potato industry in terms of sales. We
want to remind consumers at every touch
point possible - at retail, on social media,
in print - to always look for the " Grown in
Idaho " seal to be sure they're purchasing
genuine Idaho potatoes.
2020 BUYERS' GUIDE
AVAILABLE ANYTIME,
ANYWHERE
SPUDMAN.COM/BUYERSGUIDE
NATIONALPOTATOCOUNCIL.ORG
Spudman * January 2020
39

http://www.Chobani.com http://www.NATIONALPOTATOCOUNCIL.ORG http://www.SPUDMAN.COM/BUYERSGUIDE

January 2020

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https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-january-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-july-august-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-april-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-march-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-february-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-january-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-july-august-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/july-august-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/july-august-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/july-august-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2019
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https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2019
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