January 2022 - 32

Redman says the patented process will be featured in future
plant-based products.
" I can't talk too much about them, " she said. " But there'll
be plenty of future developments in the plant-based food and
drink world with this potato base as a base for the product. "
The company plans to expand to the U.S. and Canada,
where it will rely on local growers for supply.
DUG entered the fast-growing alternative-milk category earlier this
year with its potato-based milk. Photo: DUG Drinks
Launched in 2021, DUG Drinks is a potato-powered, plantbased
drink that combines flakes from a number of different
potato varieties, rapeseed and water. It is fortified with folic
acid, riboflavin, vitamin B12, calcium and vitamin D.
Why potatoes? Rachel Redman, Marketing Manager of Veg
of Lund UK, said they're twice as land efficient as oats and
use 56 times less water than almonds. Furthermore, using
potatoes means the end product is free from the top 14 most
common allergens. DUG Drinks was recognized at the World
Food Innovation Awards 2021 where it was awarded Best
Allergy Friendly Product, and was highly commended in the
Best Plant-Based Beverage category.
ESTABLISHMENT BREWING COMPANY
CREATES POTATO-BASED BEER
A relatively new brewery in Calgary, Canada has developed
a tongue-in-cheek potato-based beer called " This Spuds for
You. " Head brewer Mike Foniok said they were excited to
experiment with potatoes, but also created the beer for a bit
of a laugh.
" The beer idea kind of stems from the name, " he said. " We
just thought the name was hilarious. "
Larger, commercial breweries use adjuncts such as corn
and rice as sources of sugar. But those adjuncts take away
from the overall flavor of the beer, making them lighter and
less " beery.'' Instead, the brewers replaced 20% of malt barley
and replaced it with potato. Foniok said they chose Russet
Burbank potatoes because they are high in starch. The more
starch, the more efficient the fermentation process. The
potatoes were imported from the U.S.
The resulting beer had a hint of potato aroma, but reduced
malt flavor, making it less popular with Establishment
Brewing Company's flavor-seeking market demographic.
PRESENTS
NOW ACCEPTING NOMINATIONS
industry professional who demonstrates strong leadership, innovative thinking and
is making a substantial impact on the potato industry.
Nominations are encouraged from all segments of the industry.
Now in its sixth year, Spudman will once again honor a female
NOMINATION DEADLINE: MARCH 10, 2022
One winner will be selected by a panel of highly esteemed industry judges and presented with the award at an upcoming
industry event in Summer 2022. The winner also will be featured in the Spudwoman May/June issue of Spudman magazine.
LEARN MORE & NOMINATE: WWW.SPUDMAN.COM
SPONSORED BY
30
Spudman.com
http://WWW.SPUDMAN.COM http://www.Spudman.com

January 2022

Table of Contents for the Digital Edition of January 2022

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