March 2020 - 30

Potatoes fuel marathoners on Rock 'n' Roll course
Potatoes are the
Official Performance
POTATOES USA
Jill Rittenberg
Global Marketing
Director
Vegetable of the Rock
'n' Roll Marathon
series for the second
year in a row.
Last year, runners
heard the potatoes
fuel performance
message. This year,
runners are fueling
with potatoes on
course at the largest
Rock 'n' Roll races in Las Vegas, Washington
D.C., Nashville and San Diego.
November 2019 marked the big debut for
potatoes on course at the Las Vegas Rock
'n' Roll Marathon, the largest event in the
series. For the three days leading up to the
marathon, athletes and their supporters
visited the Potatoes Fuel Performance booth
in the Rock 'n' Roll Health & Fitness Expo.
There, they learned about using potatoes
as a performance fuel and shared their love
for America's favorite vegetable. Thousands
of potato samples were distributed at the
Expo, along with nutritional information and
guidance on how to incorporate potatoes into
an active lifestyle.
For the main event, potatoes broke
ground and became the first real, fresh
food to be provided to runners during a
Rock 'n' Roll race. Stationed at the 10th
mile on the Las Vegas Strip, the Potatoes
USA team could not keep up with demand
as runners streamed by to get their
potatoes. Over 10,000 athletes fueled
with boiled and salted potatoes to help
them finish the race strong. The runners
were excited to have a real food energy
source on course.
As the Official Performance Vegetable,
potatoes were front and center of athletes
from around the world. Between the
runners, their families, and their friends, the
potatoes fuel performance message made
an impression on nearly 60,000 people
throughout the four-day event. Potatoes will
continue to fuel athletes on course at three
additional Rock 'n' Roll Marathons in the
coming months.
To further harness the growing
appreciation and awareness of potatoes
for athletic performance, athletes are
joining Team Potato. Team Potato is a
community of athletes of all levels who
are dedicated to performing their best,
both in their workouts and in everyday life.
New members are eager to be a part of a
supportive and informative athletic group.
Team Potato offers irresistible perks to
its members, like chances to win training
opportunities and trips to Rock 'n' Roll
marathons. To join the growing community,
go to TeamPotato.com.
The Potatoes. Real Food. Real
Performance movement continues to take
hold as people see how they can benefit
from the power of potatoes. Every day, more
consumers around the world are learning
about how potatoes can give them the
energy to perform their best. Between the
Rock 'n' Roll Marathon Series partnership
and Team Potato, the band of potatoes for
performance advocates is growing. The word
is quickly spreading about how nutrientdense
potatoes are a top choice for fueling
an active lifestyle.
Industry members are encouraged to get
involved and help spread the word about
the performance benefits of potatoes.
Visit growers.PotatoesUSA.com to get the
tools you need to help amplify the message,
including information on how to sponsor
or host a local event as well as campaign
materials. Contact Jill@PotatoesUSA.
com for additional information or support.
INDUSTRY NEWS
NASS TO END COUNTYLEVEL
ESTIMATES
The U.S. Department of Agriculture's
* Gentle: Sorts without damaging potatoes
* Accurate: Precisely grades potatoes of all shapes and varieties
* Fast: Thirteen standard models custom-designed to meet your needs. Sort from
1,000 lbs./hr to 100,000 lbs./hr.
* Simple: Effective but simple design provides a rugged, low cost, low maintenance
machine at a high value to our customers. It can even be used in the field!
* Versatile: Specialized rollers allow for accurate sizing of round potatoes (reds,
yellows, whites) as well as long potatoes such as russets.
KERIAN MACHINES INC.
1709 Hwy 81 S, P.O. Box 311, Grafton, N.D. 58237
Phone: (701) 352-0480 * Fax: (701) 352-3776
Web site: www.kerian.com * E-Mail: sales@kerian.com
30
Spudman.com
National Agricultural Statistics Service
(NASS) will no longer publish countylevel
estimates for potatoes, dry edible
beans, flaxseed, hay (alfalfa and other),
sugarbeets, sugarcane, sunflower (non-oil
and oil varieties) and tobacco.
In addition, NASS will discontinue
county estimates based on irrigated/
non-irrigated practices for all crops. These
changes are effective beginning with the
2019 crop year.
The data collection cost for the surveys
used to gather the data used for county
level estimates had been partially funded
through a cooperative agreement, which
was not renewed. As a result, NASS is
adjusting its county estimates program to
reflect the lower funding availability. Before
making this decision, NASS published
the details of these intended changes in
a Federal Register Notice.
http://www.TeamPotato.com http://growers.PotatoesUSA.com http://www.kerian.com http://www.Spudman.com
March 2020

Table of Contents for the Digital Edition of March 2020
