May/June 2019 - 29

Spuds and sports a great match
The Idaho Potato
IDAHO POTATO
COMMISSION
Frank Muir
President and CEO
Commission (IPC) has
always considered
Idaho potatoes to be a
premium performance
food. Piles of
scientific studies
show that potatoes
are exceptionally
healthy and provide
many of the essential
vitamins and minerals
athletes need for peak
performance.
We've found one of the best ways to
communicate that potatoes are part of an
active, healthy lifestyle is to demonstrate it.
The IPC is a proud sponsor of several
athletic programs and events that support and
encourage folks to be active. They include:
RACING FOR ORPHANS WITH
DOWN SYNDROME (RODS)
Hundreds of triathletes and marathon
runners compete around the globe to help
raise funds and awareness for this wonderful
organization that helps families in the United
States adopt children in other countries who
have Down syndrome. Annually, we provide a
financial donation that helps defray adoption
costs, and we help increase awareness of the
organization through social media, national
television commercials, signage on the Big
Idaho Potato Truck and a check presentation
at the Famous Idaho Potato Bowl.
FAMOUS IDAHO POTATO
MARATHON
For more than 40 years this event has
inspired Idahoans to lace up their sneakers
and get moving! In addition to the sense of
accomplishment runners have when they
finish the race, they all get a piping hot,
healthy baked potato!
FAMOUS IDAHO POTATO
BOWL
As the title sponsor of one of the most
exciting college football bowl games, we're
proud to support the athletes who have
worked hard to be ranked one of the best in
the country. For many of the players, their
participation in the game will be one of the
most memorable experiences of their lives,
* Gentle: Sorts without damaging potatoes
* Accurate: Precisely grades potatoes of all shapes and varieties
* Fast: Thirteen standard models custom-designed to meet your needs. Sort from
1,000 lbs./hr to 100,000 lbs./hr.
* Simple: Effective but simple design provides a rugged, low cost, low maintenance
machine at a high value to our customers. It can even be used in the field!
* Versatile: Specialized rollers allow for accurate sizing of round potatoes (reds,
yellows, whites) as well as long potatoes such as russets.
KERIAN MACHINES INC.
1709 Hwy 81 S, P.O. Box 311, Grafton, N.D. 58237
Phone: (701) 352-0480 * Fax: (701) 352-3776
Web site: www.kerian.com * E-Mail: sales@kerian.com
Spudman * May/June 2019
29
largely due to our support. For the nearly two
million people watching the game at home
and see our commercials, we hope they'll
be inspired to eat more spuds! Many of the
players who starred in our bowl game are now
professional football players and help promote
Idaho potatoes on their own social media.
SUPPORTING IDAHO'S
UNIVERSITIES
If you've ever been to a dome or arena
at Boise State University, the University
of Idaho or Idaho State University, you
most likely looked at the scoreboard a few
times and saw the IPC logo prominently
displayed on the most viewed sign in the
stadium. Additionally, Idaho potato signage
is strategically positioned along the sidelines
and end zones key where television cameras
are most likely to pick it up.
SIMPLOT GAMES
Every year Simplot hosts North America's
premier high school indoor track meet held
at Idaho State University. As a sponsor, the
IPC donates Spuddy Buddies to hundreds
of athletes to remember the occasion, as
well as treat them to Idaho's famous baked
potatoes at dinner so they are properly
fueled to compete in their respective events.
NATIONAL TV ADVERTISING
Whenever possible, from fiscal and timing
standpoints, we try to get as much mileage
out of our existing commercials as possible
by airing them on programs outside of our
traditional advertising schedule. And, much
of the time our " added-value " spots support
athletic events.
* Our RODS commercial aired nationally
during the Boston Marathon, the Ironman
World Championship in Kona, Hawaii, and
the Amgen Tour of California.
* Every year our commercial airs during at
least one Boise State University game,
including their bowl games.
We'll always look for new and eye-catching
ways to promote Idaho potatoes as a
premium performance food and align the
brand with a variety of sporting events just
like we do now. We're blessed that the Idaho
potato is nutritious, delicious and versatile -
no wonder it's been America's favorite
vegetable for close to 10 years.
http://www.kerian.com
May/June 2019

Table of Contents for the Digital Edition of May/June 2019
