May/June 2022 - 6

A job well done
Congratulations to Hollee Alexander, our 2022 Spudwoman of
Zeke Jennings
the Year!
For the past 20 years, Hollee has been an integral part of the
National Potato Council, which represents the
U.S. potato industry in Washington, D.C., and
helps serve as a foundation for growers and
other stakeholders across the country.
Alexander's role as vice president of
industry relations and events is an important
one because it helps keep NPC members
connected and informed. Much of her job
involves administering and planning Potato
Expo, which was started in 2007 and has become the biggest event
for the industry each year.
When informed that her work and dedication had earned her the
award, Alexander - predictably to those who know her - scoffed
at the idea of being put at the forefront of attention.
" I just see it as doing my job, " she told me.
She isn't wrong. But doing a job well is worthy of recognition. In
fact, most awards are based on jobs well done.
Shohei Ohtani of the Los Angeles Angels won baseball's American
League MVP last year, but he was just doing his job. He just did it
really, really well.
So, Hollee, you deserve this award. Your job isn't easy. NPC
meetings have gone from three small, lackluster events to one
spectacular annual Potato Expo with over 2,000 attendees and
continues to grow.
I hope the award and story on Page 8 are small tokens of
appreciation for your two decades of service to the industry.
On another note, this issue of Spudman will mark my last as
managing editor. I will still be around, so to speak, as I've been
bumped to editorial director of Great American Media Services'
specialty agriculture division, of which Spudman is a part.
The potato industry has become near and dear to my heart over
the past three-and-a-half years, so I am happy to not be moving too
far away from it.
Starting next issue, you'll be hearing from Crystal Nay in this
spot. She's going to be the new managing editor. Crystal currently
serves as editor to Spudman's sister publication, National Nut
Grower, and I know she has a lot of great content planned for
the magazine. If you'd like to reach out to Crystal, her email is
I hope everyone has a great 2022 growing season!
Office 616-887-9008
Editorial Director Zeke Jennings, 616-520-2159
Digital Content Ana Olvera, 616-520-2171
Advertising Sales
Associate Publisher Andrea Schafer, 616-520-2139
Vice President/Group Gerry Bogdon, 616-520-2150
Client Success Kim Meyers, 616-520-2137
Senior Graphic Greg Ryan, 616-520-2145
Associate Creative Amanda Mackey, 616-520-2157
Creative Director Allison McKenzie, 616-520-2142
Circulation Becky Stovall, 616-520-2138
CEO Matt McCallum
COO & CMO Kimberly Baker
CFO & Director of Deb Carnes, 616-520-2169
Human Resources
Editorial Board
Randy Hardy, Oakley Farms, Oakley, Idaho
Andy Jensen, Northwest Potato Research Consortium
Don Sklarczyk, Sklarczyk Seed Farms, Johannesburg, Mich.
Robert Thornton, Washington State University, Pullman, Wash.
The Magazine: Editorial and advertising offices at Great American
Publishing, P.O. Box 128, Sparta, MI 49345, Phone: 616-887-9008
SPUDMAN volume 60 number 5 (ISSN 0038-8661) is printed 8 times
a year in Jan, Feb, Mar, Apr, May/June, July/Aug, Sept/Oct, Nov/Dec
by Great American Publishing, 75 Applewood Drive - Suite A, Sparta,
MI 49345. Periodical postage paid at Sparta, MI 49345 and additional
mailing office.
The opinions and views expressed by authors, contributors and
advertisers in Spudman do not necessarily reflect those of the
editors and publisher. Appearance in Spudman does not constitute
endorsement by Great American Media Services or Spudman of the
advertiser, its products, or services. Great American Media Services
and Spudman accept no responsibility of liability for the validity or
accuracy of information supplied by contributors, vendors, advertisers,
or advertising agencies. Great American Media Services and Spudman
do not make any claims or guarantees as to the accuracy or validity
of information supplied by contributors, vendors, advertisers or
advertising agencies. Copyright 2022.
Subscriptions: Subscriptions are free to qualified U.S. potato
growers. Canada: $56 per year U.S. funds. International: $100 per year
U.S. funds. Single copy and back issues: $6
Postmaster: Please send address changes and corrections to: Great
American Publishing, PO Box 318, Lincolnshire IL 60069
Reprints: Permission is granted for reprinting material, except for
commercial or advertising purposes, providing Spudman is given full
credit. Call 616-887-9008 regarding reprint information.

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