Spudman April 2023 - 20

POTATO
POWER
Hundred billion-dollar
industry poised to capitalize
on impact revealed in report
Melinda Waldrop
MANAGING EDITOR
A recent report highlighting the
potato industry's $100.9 billion
economic impact in the U.S. featured
eye-catching numbers, and the timing
of its release was no accident.
Funded by the National Potato
Council and authored by Michigan
State economists, " Measuring the
Economic Significance of the U.S.
Potato Industry " was released Feb. 28.
That was just in time to get its findings
in front of decision makers at the
2023 NPC Washington Summit, Feb.
27-March 3 in Washington, D.C.
20
Spudman * April 2023
" The timing of the report was very
intentional, " Kam Quarles, CEO for
NPC, told Spudman. " The first question
that any policymaker is going to ask
when you walk in the door is, 'Who are
you and what's the value in me helping
you?' They might not say it to you, but
in their minds, they're thinking that.
I think this economic report clearly
defines how significant the potato
industry is for the U.S. overall, and that
appropriate policies, if they get stood
up, are going to make those numbers
bigger in the future. "
The message of the report, which
also found that the potato industry
generates an estimated 714,000
domestic jobs with annual wages of
$34.1 billion, seems to have reached
its target audience. U.S. Secretary
of Agriculture Tom Vilsak cited
its data when meeting with NPC
representatives, Quarles said.
" Not only are potatoes an essential
and healthy component in our diet,
but now we can say unequivocally
that they are vital to the American
economy, " RJ Andrus, president of the
National Potato Council, said in a news
release announcing the report findings.
The industry's total economic impact
includes $10.8 billion in agriculture
production and agribusiness services,
as well as $49.1 billion in processing,

Spudman April 2023

Table of Contents for the Digital Edition of Spudman April 2023

Spudman April 2023 - 1
Spudman April 2023 - 1A
Spudman April 2023 - 2A
Spudman April 2023 - 2
Spudman April 2023 - 3
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