Spudman February 2023 - 40

2023 Famous Idaho Potato Bowl showcases
potatoes to millions of college football fans
For more than
IDAHO POTATO
COMMISSION
Jamey Higham
President and CEO
a decade, Idaho
potatoes have
been the naming
sponsor of America's
premier cold
weather bowl game,
the Famous Idaho
Potato Bowl. More
than two million
fans watched the
Eastern Michigan
Eagles defeat the
San Jose Spartans
live on ESPN. This was the Eagles' first
postseason win in 30 years.
While much of the hoopla is about the
teams and players, there's no doubt that
Idaho potatoes are the real MVP of the
game. The name says it all. Unlike other
bowl games, sports fans know exactly who
the title sponsor of the iconic game is.
The bowl game logo is a giant fluffy baked
potato that spans the middle of the field.
In addition:
* The trophy is a crystal bowl filled with
plastic potatoes
* The bowl game's mascot is Spuddy
Buddy, an animated, grinning russet
potato
* While Boise State University's football
stadium is known for its iconic blue turf,
its official name is Albertsons Stadium,
one of the most popular grocery store
chains in America and the go-to retailer
for Idaho potatoes.
The Idaho Potato Commission, the
naming sponsor of the game, leverages
every opportunity to promote Idaho
potatoes and the famous " Grown in Idaho "
seal to keep America's favorite vegetable
top of mind for customers. Product
mentions include:
* ESPN television and radio ads
* Video board announcements
* Idaho potato logos on the field, in the
end zones and on the sidelines and
fences
* Multiple mentions by the sportscasters
* Game day program advertising with the
IPC logo on the cover and several-page
spread
40
Spudman * February 2023
Spuds take over Boise State University stadium. Photos: Idaho Potato Commission

Spudman February 2023

Table of Contents for the Digital Edition of Spudman February 2023

Spudman February 2023 - 1
Spudman February 2023 - 2
Spudman February 2023 - 3
Spudman February 2023 - 4
Spudman February 2023 - 5
Spudman February 2023 - 6
Spudman February 2023 - 7
Spudman February 2023 - 8
Spudman February 2023 - 9
Spudman February 2023 - 10
Spudman February 2023 - 11
Spudman February 2023 - 12
Spudman February 2023 - 13
Spudman February 2023 - 14
Spudman February 2023 - 15
Spudman February 2023 - 16
Spudman February 2023 - 17
Spudman February 2023 - 18
Spudman February 2023 - 19
Spudman February 2023 - 20
Spudman February 2023 - 21
Spudman February 2023 - 22
Spudman February 2023 - 23
Spudman February 2023 - 24
Spudman February 2023 - 25
Spudman February 2023 - 26
Spudman February 2023 - 27
Spudman February 2023 - 28
Spudman February 2023 - 29
Spudman February 2023 - 30
Spudman February 2023 - 31
Spudman February 2023 - 32
Spudman February 2023 - 33
Spudman February 2023 - 34
Spudman February 2023 - 35
Spudman February 2023 - 36
Spudman February 2023 - 37
Spudman February 2023 - 38
Spudman February 2023 - 39
Spudman February 2023 - 40
Spudman February 2023 - 41
Spudman February 2023 - 42
Spudman February 2023 - 43
Spudman February 2023 - 44
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-january-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-july-august-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-april-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-march-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-february-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-january-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-july-august-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/july-august-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/july-august-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/july-august-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/basf-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2019
https://www.nxtbookmedia.com