Spudman January 2023 - 34

The second new addition is
advanced analytics, which includes
analytics information specifically for
processors and their co-ops, chemical
companies, retail, and other aligned
industries that aren't the growers
themselves.
" A lot of platforms overwhelm
Ehsan Soltan, CEO, Soiltech Wireless.
whether growers or people further
downstream, to work on that
quantification because we know we
can do it. "
Two new features are launching
with this in mind. One, currently
referred to as Acre Playbook, allows
the digitization of generational
knowledge of the farm. A farmer may
know the ins and outs of a field, and
those things may seem simple, but it's
also critical that the staff knows this
information as well.
It's as simple as documenting
rotations, where the soil texture
changes, where the main water
pipes run through a field, or if
a neighbor can't be exposed to
overspray if it's windy. It becomes a
database of the important knowledge
growers like to keep stored in their
heads - knowledge that can be
critical during harvest and relayed
to temporary workers.
The information can also provide
a lot more value to land that may
be available for sale, as the farmers
can provide a buyer with all the
contextual information.
34
Spudman * January 2023
growers, and they become disaffected
and don't use the platform. That
was a key thing growers told us
from day one: 'I only need to
know a few things in the season;
just show me these.' And we did
that, " said Soltan. " The other side
of the coin is that processors and
other industry professionals want
more information. So, if you're an
agronomist with 50 growers under
you and you want to provide a digital
service but can't develop your own
software, leverage ours. "
This offering will allow agronomists
to generate their own branded
reports and keep a concise record
of everything that happens in their
clients' fields.
" So we're not developing a
sustainability product for the sake of
it being sustainable, because that's
what everybody wants to hear, " Soltan
said. " It's being done off a foundation
to already provide value. I think that's
how we're a little bit different. "
Soiltech released a case study
conducted by AT&T that looked at
four Idaho potato growers. One of the
growers - a southern Idaho potato
grower with around 10,000 acres -
saved 120 million gallons of water in
one season.
" All he did was switch off his pivots
three times, " said Soltan. " That was it. "
The grower was able to see that
the field still held enough moisture,
and that irrigation wasn't necessary.
Not only that, but it reduced
greenhouse gas emissions by
eliminating unnecessary trips to
the field and reducing water pump
use. The sensor helped reveal a
4% year-on-year increase.
In potatoes, the recommendation
is one sensor for every 10-20 acres.
The device arrives fully charged to
customers and can last a year. It's
chargeable via USB, which makes
charging easy between seasons or
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Spudman January 2023

Table of Contents for the Digital Edition of Spudman January 2023
