Spudman May/June 2023 - 23

Setting sights on Japan
US potato industry seeks a new market for fresh spuds
This May, the
NATIONAL
POTATO
COUNCIL
Kam Quarles
CEO
U.S. potato industry
will celebrate one
year of full access
to the Mexican
marketplace for fresh
U.S. potatoes. While
minor hiccups are
always inevitable,
we can all cheer
a year of mostly
successful crossings
that restored access
to the entire country
of Mexico after more than 25 years of
disputes and legal obstructions.
With that market challenge (hopefully)
behind us, the U.S. potato industry is
setting its sights on a new market for fresh
potatoes: Japan.
THE JAPANESE MARKET
Although the U.S. has been able to export
chipping potatoes to Japan since 2006 (and
that market has grown considerably), we
are seeking to enhance that market access
to include all fresh potatoes, including table
stock. Once opened, Japan will become
another massive market for U.S. fresh
potato exports, estimated at $150 million
to $200 million annually (representing a
10% to 15% increase in global U.S. fresh
potato exports).
Similar to the situation with Mexico,
full access to Japan has been requested
for almost 30 years. Yet, despite efforts
from the United States Department of
Agriculture's Animal and Plant Health
Inspection Service, Japan continues to
delay substantive negotiations.
In 2006, a thorough risk analysis of U.S.
fresh potatoes was conducted by Japan
when the processing market was opened,
and all Japanese technical concerns were
addressed with comprehensive mitigations
from the U.S. at that time. There is no valid
reason for the Japanese government's
refusal to negotiate with USDA and for this
valuable market to remain closed.
This stalemate is due to domestic political
sensitivities in Japan. Without pressure from
the U.S. government, progress on this issue
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Once opened, Japan will
become another massive
market for U.S. fresh
potato exports, estimated
at $150 million to $200
million annually.
is likely to remain stagnant for many years or
even decades to come.
Currently, many countries in the IndoPacific
including South Korea, Taiwan,
Hong Kong, Singapore, Indonesia, The
Philippines, Malaysia, and Thailand, are
reaping benefits from U.S exports of fresh
potatoes. These shipments occur regularly
and safely throughout the year, providing
benefits not only to domestic growers but to
consumers worldwide who can
enjoy high-quality U.S. produce that
otherwise wouldn't have been available
with market restrictions.
During the 2023 NPC Washington
Summit earlier this year, our growers
and industry partners raised this need
for market access with their elected
representatives on Capitol Hill. During
those visits, we urged our allies in
Congress to work with the Biden
Administration to break the impasse in
negotiations and drive Japan to deliver a
pest risk assessment by this fall.
Japanese consumers, U.S. growers and
the entire international supply chain will
benefit from resolving this long-standing
issue. Focused bipartisan support from
Washington, D.C. will be essential in finally
opening Japan to safe, healthy and highquality
U.S.-grown potatoes.
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Spudman May/June 2023

Table of Contents for the Digital Edition of Spudman May/June 2023

Editor's Letter
Table of Contents
Heartland farms
Growing uncertainty
Connecting the dots
Potatoes USA: Where do chips and fries fit?
National Potato Council: Setting sights on Japan
Idaho Potato Commission: Positive impacts
Potato Sustainability Alliance: Water stewardship
Upcoming events
Advertiser Index
Spudman May/June 2023 - 1
Spudman May/June 2023 - 2
Spudman May/June 2023 - 3
Spudman May/June 2023 - Editor's Letter
Spudman May/June 2023 - 5
Spudman May/June 2023 - Table of Contents
Spudman May/June 2023 - 7
Spudman May/June 2023 - Heartland farms
Spudman May/June 2023 - 9
Spudman May/June 2023 - 10
Spudman May/June 2023 - 11
Spudman May/June 2023 - Growing uncertainty
Spudman May/June 2023 - 13
Spudman May/June 2023 - 14
Spudman May/June 2023 - 15
Spudman May/June 2023 - Connecting the dots
Spudman May/June 2023 - 17
Spudman May/June 2023 - 18
Spudman May/June 2023 - 19
Spudman May/June 2023 - 20
Spudman May/June 2023 - 21
Spudman May/June 2023 - Potatoes USA: Where do chips and fries fit?
Spudman May/June 2023 - National Potato Council: Setting sights on Japan
Spudman May/June 2023 - Idaho Potato Commission: Positive impacts
Spudman May/June 2023 - Potato Sustainability Alliance: Water stewardship
Spudman May/June 2023 - Advertiser Index
Spudman May/June 2023 - 27
Spudman May/June 2023 - 28
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-july-august-2023
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https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-april-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-march-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-february-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-january-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-july-august-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/july-august-2021
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https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/july-august-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/july-august-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/basf-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2019
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