Fall 2022 - 14

THE CREATIVE PROCESS
At $2.50 a pop, Maginating's enclosure cards pack a mighty design punch and are perfectly sized for gift cards. Circle 122.
It Takes a Village
One little spinner broadens a brand's base as it highlights its artistry
BY SARAH SCHWARTZ
EDITOR-IN-CHIEF
S
ometimes an object is more than it appears. Take
Maginating's Mini Card Spinner Program. Founder and
Creative Director Brad Woods devised it based on input from
his sales reps, who had received feedback from their retail
14 Fall 2022 | STATIONERY TRENDS
clients about the format's desirability. Woods, who had been
interested in pursuing a spinner program for some time,
sensed this could be " an exciting next step within a category
that appears to be gently reemerging. "

Fall 2022

Table of Contents for the Digital Edition of Fall 2022

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https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
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