Fall 2022 - 19

COVER STORY
as possible. So, rather than 10 gift and stationery vendors
each releasing a pretty pocket notebook range, 10 makers
will share their perspective on a more elusive concept - say,
home - with heartfelt yet wildly varying effects. Just like a
strong assortment of Thinking of You cards, no two will be
alike except in the broader category they share, with a larger
function of bringing clarity and connection to sender and
recipient alike.
The American mindset has changed too. According to
the Bazaarvoice 2022 Shopper Preference Report, 98% of
consumers said there are certain cases where they would buy
something based on experience vs. price, even with rising
inflation. " And 93 percent say a positive shopping experience
is important to them, " the report noted. " Shoppers want
to feel like they're part of something, and creating a great
experience helps drive affinity and loyalty to your brand. "
In the case of stationery, that experience often boils down
to feeling seen, and bringing these positive qualities to our
relationships and loved ones. If this all sounds complicated,
sit back and let my abecedary break it all down!
A. Pineapple Sundays Design Studio.
Circle 125.
B. ESW Beauty. Circle 126.
C. Noat. Circle 127.
D. Little Feet's Opus. Circle 128.
A. Assertion. This
colorful enamel pin
reminds all who see
it to " Pick yourself
first, " helpful advice to
those getting used to
speaking their truth.
B. Biodegradable.
Single-use plastics
are disdained, and
accordingly, personal
care ingredients and
processes are now
under the microscope.
Makers are responding
with offerings like these
sheet masks, which
are made of cupra, an
organic, biodegradable
cotton material that's
typically discarded.
C. Conceptual. On
the avant-garde
end of stationery,
cards are becoming
anthropomorphized,
living breathing
objects that care for
loved ones when we
physically can't. It's an
interesting direction just
begging to be explored.
D. Diversity. Want to
increase your customer
base, encourage
repeat sales, and be
a welcoming haven?
Try to ensure that your
card wall reflects the
faces, backgrounds
and lifestyles of most
individuals viewing it.
STATIONERYTRENDS.COM
19
http://www.STATIONERYTRENDS.COM

Fall 2022

Table of Contents for the Digital Edition of Fall 2022

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Fall 2022 - 2
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https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
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