Spring 2024 - 26

RETAILER PROFILE
The Art
Hand-illustrated
coastal artistry is at
the playful heart of
the ever-expanding
Sara Fitz brand.
All photographs courtesy
of Sara Fitz Studio
except where noted
n the gift and stationery space, the 21st century is all about
redefining once-established roles. These days, retailers
commonly release branded merchandise in the tradition of a
maker - and it's not unusual for makers to open selling spaces
in the retail tradition. For Sara Fitzgerald O'Brien, the founder
and artist behind Sara Fitz, bringing her flagship to life was a
matter of serendipity.
" We had run our studio for about five years when we decided
to open our brick-and-mortar location, " she said. " We'd always
hoped to eventually have our own space to share Sara Fitz
with visitors. ... It just so happened that the right spot became
available at the perfect time! "
26 Spring 2024 | STATIONERY TRENDS
I
Sara first launched her sea-kissed brand in downtown York
Harbor, Maine, in 2016 with her husband Miles as a stationery
studio. That picturesque coastal village, replete with lobster boats,
shingled cottages, gorgeous beaches and, of course, a beautiful
lighthouse, also comes to vibrant life in the Sara Fitz brand.
Meanwhile, that house of paper would quickly evolve into
a lifestyle brand encompassing framed prints, needlepoint,
wallpaper, textiles and apparel. Sara's signature illustration
style - simple yet detailed, whimsical yet classic - assumed
center stage in high-profile collaborations with L.L. Bean,
One Kings Lane, Yankee Magazine, Kennebunkport Resort
Collection and Mindy Weiss.
of It All
A Maine maker builds her brand
on her own terms
BY SARAH SCHWARTZ
EDITOR-IN-CHIEF

Spring 2024

Table of Contents for the Digital Edition of Spring 2024

Table of Contents 1
Table of Contents 2
Editor's Letter
Fresh Picks: All Afuzz
Cover Story: The Urge to Splurge
Retailer Profile: The Art of it All
What's in the Cards: Warm Weather, Warm Hearts
Spring + Summer Markets: The Sixth Sense
Spring + Summer Markets: Desk Game Strong
Spring + Summer Markets: Makers of Color
The GCA Desk: GCA Report Reveals Flawed USPS Data Practices
On Display
Show News
Event Calendar
Advertiser Index
P.S.: Planners + Journals
Spring 2024 - 1
Spring 2024 - 2
Spring 2024 - Table of Contents 1
Spring 2024 - Table of Contents 2
Spring 2024 - 5
Spring 2024 - Editor's Letter
Spring 2024 - 7
Spring 2024 - 8
Spring 2024 - 9
Spring 2024 - Fresh Picks: All Afuzz
Spring 2024 - 11
Spring 2024 - 12
Spring 2024 - 13
Spring 2024 - 14
Spring 2024 - 15
Spring 2024 - 16
Spring 2024 - 17
Spring 2024 - 18
Spring 2024 - 19
Spring 2024 - Cover Story: The Urge to Splurge
Spring 2024 - 21
Spring 2024 - 22
Spring 2024 - 23
Spring 2024 - 24
Spring 2024 - 25
Spring 2024 - Retailer Profile: The Art of it All
Spring 2024 - 27
Spring 2024 - 28
Spring 2024 - 29
Spring 2024 - What's in the Cards: Warm Weather, Warm Hearts
Spring 2024 - 31
Spring 2024 - 32
Spring 2024 - 33
Spring 2024 - 34
Spring 2024 - 35
Spring 2024 - Spring + Summer Markets: The Sixth Sense
Spring 2024 - 37
Spring 2024 - Spring + Summer Markets: Desk Game Strong
Spring 2024 - Spring + Summer Markets: Makers of Color
Spring 2024 - The GCA Desk: GCA Report Reveals Flawed USPS Data Practices
Spring 2024 - 41
Spring 2024 - On Display
Spring 2024 - 43
Spring 2024 - 44
Spring 2024 - Show News
Spring 2024 - Event Calendar
Spring 2024 - 47
Spring 2024 - Advertiser Index
Spring 2024 - 49
Spring 2024 - P.S.: Planners + Journals
Spring 2024 - 51
Spring 2024 - 52
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
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