Summer 2024 - 14

COVER STORY
Selling Xmas: '24 Edition
15 tips to end the year on a profitable note
BY SARAH SCHWARTZ
EDITOR-IN-CHIEF
he winter holiday 2023
numbers are in, and the
news is actually pretty good! The
National Retail Federation (NRF)
reported that holiday spending
was not only consistent with the
average annual holiday increase of
3.6% from 2010 to 2019, it slightly
increased. Core retail sales grew
3.8% over 2022, reaching a record
$964.4 billion. That figure easily
tops the previous record of $929.5
billion spent during the 2022
T
holiday season.
" Consumer spending was
remarkably resilient throughout
2023 and finished the year with a
solid pace for the holiday season, "
explained Jack Kleinhenz, chief
economist of NRF. " Although
inflation has been the biggest
concern for households, the price
of goods eased notably and was
helped by a healthy labor market,
underscoring a successful holiday
season for retailers. "
NRF reported that online and
other non-store sales were up
8.2% - a slight decrease from
reporting last
year. However,
regardless of where a purchase
occurs - on screen or in real
life - healthy fourth quarter
sales are essential to any retailer's
survival. So, I queried several
across the country to find out what
succeeded in '23 - and to get a
peek at this year's holiday plans.
The mood was downright merry
throughout the selling season at
The Paper + Craft Pantry in Austin.
All photographs courtesy of
The Paper+Craft Pantry.
14 Summer 2024 | STATIONERY TRENDS

Summer 2024

Table of Contents for the Digital Edition of Summer 2024

Table of Contents
Editor's Letter
Fresh Picks: Trending Up
Cover Story: Selling Xmas: '24 Edition
Occasions: The Power of In-Person
What's in the Cards: The Snail Mail Season
Summer Show Preview: The Palm-Sized Design Find
The GCA Desk: Honoring Mom — and the Mail
On Display
Show News
Event Calendar
Advertiser Index
P.S.: Cause Related
Summer 2024 - 1
Summer 2024 - 2
Summer 2024 - Table of Contents
Summer 2024 - Editor's Letter
Summer 2024 - 5
Summer 2024 - Fresh Picks: Trending Up
Summer 2024 - 7
Summer 2024 - 8
Summer 2024 - 9
Summer 2024 - 10
Summer 2024 - 11
Summer 2024 - 12
Summer 2024 - 13
Summer 2024 - Cover Story: Selling Xmas: '24 Edition
Summer 2024 - 15
Summer 2024 - 16
Summer 2024 - 17
Summer 2024 - 18
Summer 2024 - 19
Summer 2024 - 20
Summer 2024 - 21
Summer 2024 - 22
Summer 2024 - 23
Summer 2024 - 24
Summer 2024 - 25
Summer 2024 - Occasions: The Power of In-Person
Summer 2024 - 27
Summer 2024 - 28
Summer 2024 - 29
Summer 2024 - 30
Summer 2024 - 31
Summer 2024 - 32
Summer 2024 - 33
Summer 2024 - What's in the Cards: The Snail Mail Season
Summer 2024 - 35
Summer 2024 - 36
Summer 2024 - 37
Summer 2024 - Summer Show Preview: The Palm-Sized Design Find
Summer 2024 - 39
Summer 2024 - The GCA Desk: Honoring Mom — and the Mail
Summer 2024 - 41
Summer 2024 - On Display
Summer 2024 - 43
Summer 2024 - 44
Summer 2024 - 45
Summer 2024 - Event Calendar
Summer 2024 - 47
Summer 2024 - Advertiser Index
Summer 2024 - 49
Summer 2024 - P.S.: Cause Related
Summer 2024 - 51
Summer 2024 - 52
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
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