COVER STORY Wanting to establish The Paper + Craft Pantry as both a local and online go-to for stationery and gifts, Pei Sim curated ready-to-go options for her website's annual holiday gift guide - and grouped categories into well-stocked yet orderly displays in her physical shop. A brochure mailed to 500 customers brought traffic in ... and teased '24 workshops. It was also viewable/printable online, and linked to the shop's emails. STATIONERYTRENDS.COM 15http://www.STATIONERYTRENDS.COM