Summer 2024 - 32
OCCASIONS
In the absence of in-person, Warren recommended
filing in the blank spaces with copious information from
both sides. " I feel like a detailed questionnaire would
help online designers, " she underscored, " and lots of
images of options available. "
ELEVATING THE PERSONAL
These days, in-person retail is all about experience,
which is reflected in Ebrahimi-Camens' approach to
her custom clients. " We meet in person several times,
sometimes over a cup of tea or a glass of champagne, and
we really talk through their vision, their budget and all
the details - from the color of wax seals, to fonts and the
weight of the paper. They get to go through my wedding
samples and paper samples and Pantone swatch books,
and it's an incredibly immersive experience for them,
which they really enjoy. They also get my cell phone
number, and we can work through the entire process so
thoroughly and quickly with a quick phone call or text.
You can't get any of this through online services. They feel really
safe [knowing] I will make beautiful pieces for them that will set
the tone for the most special day of their lives. They feel like they
are in good hands. "
Much of the power of in-person revolves around
merchandising, pointed out Aunty B. " My dear friend who
owns a shop called Pagoda on Kauai is a master at display. Her
store invites you in just from the window displays, and once
through the door, there is a kaleidoscope of color and unique
objects, all beautifully displayed. It makes you want to linger
and take in all the offerings. One can't help but leave the store
with a purchase - or maybe even several. "
Discerning personal taste and expressing them for clients
through the veil of larger design trends is one of Warren's
specialities. " I've had my business for 18 years now and it's
interesting to watch trends come and go, " she observed. " I love
color, so the new trend of including more full-color watercolor
32 Summer 2024 | STATIONERY TRENDS
Don't forget
to stock at
least a few
custom
stationery
options to
build sales for
both couples
and singles.
From top left,
these are
from Sky of
Blue Press
& Papery,
Smitten On
Paper and
Pixelimpress.
images of venues, crests and florals makes my heart happy!
Other trends I'm seeing are translucent paper wraps with
watercolor images, bows, deckle-edge papers and watercolor
crests. One item that is very popular right now are paintings of
the couple's pets on acrylic stir sticks. "
It's worth noting that even on the extreme upscale end of the
segment described in The Financial Times, pets and cocktails
remain prevalent themes as fans come into fashion. However,
every nuptial take on them will be as individual as the couple itself.
For Ebrahimi-Camens, invitation design is but a small detail
of a much larger process, but when well-executed, it brings the
entire event into clear, glorious focus - both beforehand and for
posterity. " Despite the ease of ordering online, there is a growing
segment of the market looking for a more personal experience.
They are looking to connect with someone who gets them and
understands what they have in their minds. They are looking for
someone they can trust, have fun working with and maybe even
get to express some of their own creativity along the way. " S T
Summer 2024
Table of Contents for the Digital Edition of Summer 2024
Table of Contents
Editor's Letter
Fresh Picks: Trending Up
Cover Story: Selling Xmas: '24 Edition
Occasions: The Power of In-Person
What's in the Cards: The Snail Mail Season
Summer Show Preview: The Palm-Sized Design Find
The GCA Desk: Honoring Mom — and the Mail
On Display
Show News
Event Calendar
Advertiser Index
P.S.: Cause Related
Summer 2024 - 1
Summer 2024 - 2
Summer 2024 - Table of Contents
Summer 2024 - Editor's Letter
Summer 2024 - 5
Summer 2024 - Fresh Picks: Trending Up
Summer 2024 - 7
Summer 2024 - 8
Summer 2024 - 9
Summer 2024 - 10
Summer 2024 - 11
Summer 2024 - 12
Summer 2024 - 13
Summer 2024 - Cover Story: Selling Xmas: '24 Edition
Summer 2024 - 15
Summer 2024 - 16
Summer 2024 - 17
Summer 2024 - 18
Summer 2024 - 19
Summer 2024 - 20
Summer 2024 - 21
Summer 2024 - 22
Summer 2024 - 23
Summer 2024 - 24
Summer 2024 - 25
Summer 2024 - Occasions: The Power of In-Person
Summer 2024 - 27
Summer 2024 - 28
Summer 2024 - 29
Summer 2024 - 30
Summer 2024 - 31
Summer 2024 - 32
Summer 2024 - 33
Summer 2024 - What's in the Cards: The Snail Mail Season
Summer 2024 - 35
Summer 2024 - 36
Summer 2024 - 37
Summer 2024 - Summer Show Preview: The Palm-Sized Design Find
Summer 2024 - 39
Summer 2024 - The GCA Desk: Honoring Mom — and the Mail
Summer 2024 - 41
Summer 2024 - On Display
Summer 2024 - 43
Summer 2024 - 44
Summer 2024 - 45
Summer 2024 - Event Calendar
Summer 2024 - 47
Summer 2024 - Advertiser Index
Summer 2024 - 49
Summer 2024 - P.S.: Cause Related
Summer 2024 - 51
Summer 2024 - 52
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https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
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https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
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https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
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