Winter 2020 - 52

RETAILER PROFILE
The tight-knit staff includes, above from left to right:
Margaret Guieb, Dan Manion, Shelby Wendland,
Shayna Norwood, Rachel Mundy and Matt Davey.
On the left, an incredible amount of neatly
arranged stationery splurges fills the space, with
the card wall receiving star billing.
Photographs on this page courtesy of Jennifer Kathyrn Photography
Over the next five years, Steel Petal Press
slowly evolved, expanding into wholesale and
outgrowing two presses and two studios. When
its third, 500-square-foot space was getting too
small, an aversion to her cross-town commute
would change its entire trajectory. " I was looking
for a larger space closer to home, (but) everything
I found was bigger than I needed and way out
of my price range, " Norwood remembered. " I
began brainstorming ways to alleviate the hefty
price tag. Once I started thinking about a retail
shop, I knew it was what I wanted. I was genuinely
inspired to curate a shopping experience full of
brands I loved. "
A NEIGHBORHOOD SPACE
Norwood found a space just a half mile from
her Logan Square home that was three times the
size of her previous studio. Norwood has lived
in this area since she moved to Chicago in 2008,
so she regards it as being almost interwoven
into her brand. She's witnessed its evolution
52 Winter 2020 | STATIONERY TRENDS

Winter 2020

Table of Contents for the Digital Edition of Winter 2020

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Winter 2020 - 2
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https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
https://www.nxtbookmedia.com