Winter 2025 - 16
COVER STORY
Smart Indulgence
The
Rich texture,
warm colors and
nearly divine
design set these
Smitten on
Paper Keyboard
Planners apart
from the rest.
Even in times of belt-tightening, the urge to splurge endures
BY SARAH SCHWARTZ
EDITOR-IN-CHIEF
A
s 2025 dawns, even the most well-heeled among us
are exercising financial prudence. According to the
September 2024 Affluent Consumer Research Company's
luxury tracking study, even the upper class is responding to the
uncertainty of the economic landscape by carefully evaluating
their spending on indulgences.
Moreso, " the prospects for higher taxes on personal
income and new taxes on wealth weigh heavily on their
personal financial prospects, and on a macro-level, they
are very concerned about growing global conflict, political
unrest and cybersecurity threats, " explained Pam Danziger of
Unity Marketing.
However, the news is not all bad, Danziger analyzed. " Looking
forward, affluent consumers plan to strengthen personal
16 Winter 2025 | STATIONERY TRENDS
relationships with family and friends (47%) and make more
time for self-care, hobbies, learning experiences and other
activities that lead to personal growth, greater happiness and
fulfillment (45%). "
And there lies a bit of hope for stationery to carry us through
these difficult times. What better unites the far-flung - and
builds a sense of community - than a card? And what helps
us achieve our potential better than well-crafted writing
instruments, or a planner perfectly suited to our lifestyles, or
even learning a new craft?
Utility remains key - but in paper, there is space for fun too,
like berries, Western charm or pop culture. While these times
will eventually pass, these finds I've featured promise to help us
all get through them.
Winter 2025
Table of Contents for the Digital Edition of Winter 2025
Table of Contents 1
Table of Contents 2
Editor's Letter
Fresh Picks: The Color Cure
Cover Story: The Smart Idulgence
10 Makers to Watch in 2025
What's in the Cards: Moms, Dads & Grads
25' Market Introductions: Form & Function
The GCA Desk: The Scourge of Counterfeit Cards
On Display
Show News
Event Calendar
Advertiser Index
P.S.: Giftwrap & Packaging
Winter 2025 - 1
Winter 2025 - 2
Winter 2025 - Table of Contents 1
Winter 2025 - Table of Contents 2
Winter 2025 - 5
Winter 2025 - Editor's Letter
Winter 2025 - 7
Winter 2025 - Fresh Picks: The Color Cure
Winter 2025 - 9
Winter 2025 - 10
Winter 2025 - 11
Winter 2025 - 12
Winter 2025 - 13
Winter 2025 - 14
Winter 2025 - 15
Winter 2025 - Cover Story: The Smart Idulgence
Winter 2025 - 17
Winter 2025 - 18
Winter 2025 - 19
Winter 2025 - 20
Winter 2025 - 21
Winter 2025 - 10 Makers to Watch in 2025
Winter 2025 - 23
Winter 2025 - 24
Winter 2025 - 25
Winter 2025 - 26
Winter 2025 - 27
Winter 2025 - 28
Winter 2025 - 29
Winter 2025 - 30
Winter 2025 - 31
Winter 2025 - 32
Winter 2025 - 33
Winter 2025 - 34
Winter 2025 - 35
Winter 2025 - What's in the Cards: Moms, Dads & Grads
Winter 2025 - 37
Winter 2025 - 38
Winter 2025 - 39
Winter 2025 - 25' Market Introductions: Form & Function
Winter 2025 - 41
Winter 2025 - The GCA Desk: The Scourge of Counterfeit Cards
Winter 2025 - 43
Winter 2025 - On Display
Winter 2025 - 45
Winter 2025 - Show News
Winter 2025 - 47
Winter 2025 - Advertiser Index
Winter 2025 - 49
Winter 2025 - P.S.: Giftwrap & Packaging
Winter 2025 - 51
Winter 2025 - 52
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